Draft:Alfa-Bank
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NotPurpleHoodieBoi
Background
Alfa-Bank is the largest private bank in Russia, founded in 1990 by Russian businessman Mikhail Fridman, who remains as the controlling owner. Headquartered in Moscow, it operates in seven countries, providing financial services to 22 million active corporate customers and over 1 million active retail clients as of 2021. On 1 March 2022, Mikhail Fridman and Pyotr Aven left the bank's board of directors after coming under EU sanctions imposed in response to the 2022 Russian invasion of Ukraine. For the same reason, the bank has been sanctioned by US and EU authorities beginning in February 2022 and 2023, respectively.
1st Tag (1994-Late 1990s/Early 2000s)
Variant: On most commercials that last a minute long, the completed logo is shown in a horizontal angle in a light yellow background.
Technique: CGI.
Audio: A somewhat suspenseful orchestral piece, followed by a Russian announcer saying the company's name.
2nd Tag (Late 1990s/Early 2000s-2002?)
Visuals: Starting from a black background, a black-blue gradient background is revealed, aswell as the company's symbol and wordmarks shown in glowing white, and the website shown below. Technique: Computer animation.
Audio: Two brief cellular beeps from the start, followed by a Russian announcer saying: "Альфа-Банк. С каждым клиентом, мы находим общий язык.".
3rd Tag (2002?-2005)
Visuals: On a white background with a faint blue vignette effect, the company's symbol and wordmarks, in blue and red respectively, fade in and zoom from the screen. The tagline from this period, "УДОБНО ВЫГОДНО НАДЕЖНО" fade in one by one underneath the wordmark.
Variants:
- For commercials featuring the plastic cards, the said cards will fade and zoom before the company's symbol and wordmarks themselves, which is set above of the cards.
- Unknown.
Technique: Computer animation.
Audio: A charmful choir/piano tune is heard in the background, while a Russian announcer is heard saying the lines, finishing with the tagline "Удобно, выгодно, надежно".