Draft:Andorra Televisió

From the Audiovisual Identity Database, the motion graphics museum



Background

Andorra Televisió is an Andorran free-to-air television channel owned and operated by public broadcaster Radio and Television of Andorra. It was launched on December 4, 1995 as the country's flagship television channel.

1st ID (1993-December 3, 1995)

Visuals:Just the ATV logo (with the left diagonal of the "A" being blue, the right diagonal being red, and the horizontal line being yellow) fading in with the company name under it on a white-blue gradient background.

Technique: Computer animation.

Audio: A generic flute and drum tune.

2nd ID (December 4, 1995-1996)

Visuals: On a navy background, ten silver bars floating above each other fly in from the left side of the screen. They then zoom out and face the screen, as they briefly reveal a red-yellow shape near the bottom right of the screen, which quickly flies away to the right. Text reading "ATV", with the "T" having a gold border, and the "V" having a crimson border, flies in from the right side of the screen and rotates to face the screen as it zooms from it to settle on the bars. The logo then moves up a bit as the channel's name in sky blue and fully in uppercase fades in under the logo.

Technique: CGI.

Audio: It starts off with a four-note low-pitched synth tune, before playing a rapid drum tune, followed by the same synth tune played two times and a longer rapid drum tune. The synth tune is played two last times before ending with two additional synth notes accompanied by cymbal notes.

3rd ID (1996-1997)

Visuals: Against a dark environment, the camera slowly turns to face text reading "ATV", which floats down to settle on a cuboid, both in a green stone-like texture. Blue, yellow, and red lights flash in from the bottom of the screen and touch the letters. The letters then flash and turn into reflective ones in a gold material. After the camera settles, the channel's name in white fades in under the letters.

Technique: CGI.

Audio: It starts off with a MIDI-esque six-note trumpet tune, before evolving into a powerful eight-note synth tune.

4th ID (1997-2005)

Visuals: Against a black background with two translucent cubes merged together spinning, there is the "ATV" logo from before, with the channel's name under it. The logo does a full rotation. As the logo is about to finish its rotation, the cubes slow down and stop spinning.

Technique: CGI.

Audio: It starts off with a piano note, followed by a twelve-note guitar tune.

5th ID (2005-2007)

Visuals: Against a white background, the camera zooms out through an animated diagram of a star system in yellow, with a circle acting as a star, two rings (with one of them being bigger than the other) orbiting on the same orbit, another circle on the second orbit, and yet another circle on the third orbit. As the camera continues zooming out, another diagram, this time in gray and has a still rounded triangle on the second orbit, is revealed at the right. The camera passes through another diagram in yellow, with yet another diagram in gray at the left of it. The camera then pans leftwards by the leftmost diagram in gray and passes by the diagrams to zoom towards the triangle on the rightmost diagram in gray. By the time the camera settles, the diagram fades away. The triangle then turns sky blue with a white "A" on it, and "TV" in black fades in next to the letter.

Technique: Computer animation.

Audio: An electronic tune.

6th ID (2007-2013)

Visuals: Against a scrolling picture of a live-action scenery in Andorra with the bottom of the screen being taken over by a white rectangle, the ATV logo from before pans rightwards as it zooms in until it's at the middle X-axis of the screen. There is also a shadow of the logo's triangle between the parts of the background, also panning rightwards. The logo would then be placed above the center of the screen with a light flashing around it, as two copies of the name of the location of the picture was captured in fly in from the left and right sides of the screen respectively and merge together, and the letters of the name of the city the location is in fade in under the final position of the upper text and come together to spell the city's name. Two variants are known to exist:

  • Circ de Pessons, Encamp: The camera scrolls rightwards against an image of the aforementioned location. As the logo fades and teleports to the center of the screen and moves to its final position, the camera quickly zooms towards a mountain to show a closeup of the scenery as it continues panning rightwards.
  • Cim del Cataperdís, Ordino: The logo is shown to have a blurry effect against footage of the camera zooming away from a river in a picture of the aforementioned location as it pans leftwards. As the logo moves to the bottom of the screen, it gains focus. Then, it outright moves to its final position. When the logo settles, the camera zooms in towards a hill left to the river as it continues panning leftwards.

Technique: Computer animation.

Audio: Depends on the variant:

  • Circ de Pessons, Encamp: Unknown.
  • Cim del Cataperdís, Ordino: Unknown.

7th ID (2013-)

Visuals:

Technique: CGI.

Audio:

Televisió d'Andorra
Andorra Televisió
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