Draft:Artificial Eye

From the Audiovisual Identity Database, the motion graphics museum






Background: Artificial Eye is a British film distributor, specializing in foreign-language and art house films for cinema and home entertainment. The company was founded in 1976 by Andi Engel (November 11, 1942-December 26, 2006), a German-born film enthusiast, and his then wife, Pamela Balfry, who had a background working with Richard Roud at the London Film Festival. She became Artifical Eye's first managing director. Since 2006, Artifical Eye is part of Curzon World, a group of companies in the film entertainment industry which also included the Curzon chain of seven cinemas plus eight joint cinemas, video on demand service, Curzon Home Cinema, the retail DVD distributor Fusion Media Sales, and horror film distributor Chelsea Film (launched in 2010). Curzon later rebranded the company as Curzon Film in 2016, while the Artificial Eye name remains on-screen and home media releases until it was discontinued later on. In April 2024, Curzon announces that it will revives the Artificial Eye names for independent releases.

1st Logo (1990s-2008)

Visuals: On a black background, we see a white, mechanical-looking object somewhat like an old computer blueprint. The object is tilted. The words "Artificial Eye" fade into a blank rectangle on the object, and then the entire logo fades out to black.

FX/SFX: Just the fading in of the text, and the fading out of the logo. Due to the video glitch.

Music/Sounds: A gentle piano, guitar and choir tune.

Availability: Seen on early independent film releases back at the time.

2nd Logo (2008-2015)


Visuals: The circuits which are now black and white zoom in to the screen. The eye part then pulsates rings at the screen, until it zooms in and fades to the exact same circuit as before, but now the colors are inverted.

FX/SFX: 2D computer animation.

Music/Sounds: Same as before.

Availability: Seen on every UK film releases distributed by the company at this time, such as Berberian Sound Studio.

3rd Logo (2016-)


Visuals: Many circular lights are seen flying around and was surrounded by "CURZON" logo text, which reflects the same moving light until the lights flying away to form the current white logo. With the teal-colored text "ARTIFICIAL EYE" fades in below the logo.

FX/SFX: Live-action.

Music/Sounds: None.

Availability: Seen on later film releases being available theatrically or on Blu-ray and DVD, distributed from the company as of the time. Such as The House that Jack Built , In Fabric and the UK prints of Parasite.

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