Draft:CTV National IDs: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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=== Background ===
===Background===
The CTV Television Network is a located on Toronto, Ontario, Canada that debuted in 1961.
The '''CTV Television Network''' is a Canadian television network owned by BCE Inc., that first went on the air on October 1, 1961.


=== 1st Logo (1961-1966) ===
===1st Logo (1961-1966)===
<gallery mode="packed" heights="200">
'''Logo:''' A large stylized C with a curved rectangle in the middle is shown. In that rectangle are the letterd "CTV".
File:CTV (1962).jpeg
</gallery>
'''Logo:''' A large stylized C with a curved rectangle in the middle is shown. In that rectangle are the letters "CTV".


'''Technique:''' None.
'''Technique:''' None.


'''Music/Sounds:''' A male announcer.
'''Music/Sounds:''' A male announcer says "(SHOW) is produced for the Canadian television network, CTV".


'''Availability:''' Extinct.
'''Availability:''' Extinct.


===2nd logo (1966-1967)===


=== 2nd logo (1966-1967) ===
'''Logo:''' TBA.
'''Logo:''' TBA.


Line 24: Line 26:
'''Availability:''' Extinct.
'''Availability:''' Extinct.


===3rd logo (1975-1985)===
.
<gallery mode="packed" heights="200">

File:CTV (1983).jpeg
=== 3rd Logo (1967-1991) ===
</gallery>
'''Logo:''' A white square, circle and triangle are seen "merged" before the circle and triangle slide to the left and right respectively. Once they stop, the circle is filled with red as the red circle moves across the square and triangle, filling them blue and green, respectively.
{{Youtube|id=lPT1hq8gFbY}}

'''Variant:''' There is a still variant which shows the shapes filled with color and the company's initials (C, T and V in the circle, square and triangle respectively)and the text "Television Network" at the bottom.

'''Technique:''' Typical 60s animation.

'''Music/Sounds:''' A male announcer saying "A CTV program in colour", followed by a four-note trumpet fanfare.

'''Availability:''' Extinct.




=== 4th logo (1975-1985) ===
'''Logo:''' Multiple white lines are drawn in a reversed L shape as the logo (which consists of the shapes and a black curved-edge square) move downward to the center along with the shapes. As it goes further into the center, the shapes spread out more and the corresponding letters CTV zoom in to their shapes.
'''Logo:''' Multiple white lines are drawn in a reversed L shape as the logo (which consists of the shapes and a black curved-edge square) move downward to the center along with the shapes. As it goes further into the center, the shapes spread out more and the corresponding letters CTV zoom in to their shapes.


Line 47: Line 39:
* An Olympic variant also exists, which consists of different shots of a mountain. As soon as we transition into the 3rd shot, the logo appears, starting from the circle, to the square, to the triangle to the corner shape leaving a trail behind, with all the first three shapes having their corresponding letters. The camera then zooms into the C as a cartoon rotating globe appears.
* An Olympic variant also exists, which consists of different shots of a mountain. As soon as we transition into the 3rd shot, the logo appears, starting from the circle, to the square, to the triangle to the corner shape leaving a trail behind, with all the first three shapes having their corresponding letters. The camera then zooms into the C as a cartoon rotating globe appears.


'''Technique:''' Scanimate.
'''Technique:''' Scanimate.


'''Music/Sounds:''' A trumpet fanfare.
'''Music/Sounds:''' A trumpet fanfare.


'''Availability:''' Extinct.
'''Availability:''' Extinct.


===4th Logo (1985)===
<gallery mode="packed" heights="200">
File:CTV (1985).jpeg
</gallery>
{{YouTube|id=JR1ryleS0Is}}


'''Logo:''' On a purple/lavender gradient background, the logo, which appears in 3D, zooms out from the bottom and turns to face towards the audience. Coming out of the shapes are its corresponding letters, which zoom out after the shape turns upward. A black box with the same gray corner shape zooms in as the camera pans downward to face that part of the shape almost immediately after the letters land on the shapes. Three lines in the company's colours are drawn on said shape during the panning.
=== 5th Logo (1985) ===
'''Logo:''' The logo, which appears in 3D, zooms out from the bottom and turns to face towards the audience. Coming out of the shapes are its corresponding letters, which zoom out after the shape turns upward. A black box with the same gray corner shape zooms in as the camera pans downward to face that part of the shape almost immediately after the letters land on the shapes. Three lines in the company's colors are drawn on said shape during the panning.


'''Technique:''' Early CGI.
'''Technique:''' Early CGI.
Line 64: Line 59:
'''Availability:''' Extinct.
'''Availability:''' Extinct.


=== 5th Logo (1985-1988) ===
<gallery mode="packed" heights="200">

=== 6th Logo (1985-1988) ===
<gallery mode="packed" heights="221">
File:CTV 1985-88.png
File:CTV 1985-88.png
</gallery>
</gallery>
{{YouTube|id=hRy5fmpJNUU|id2=HbkZ48vwl90}}
{{YouTube|id=-zoMYDZMplE|id2=hRy5fmpJNUU|id3=HbkZ48vwl90}}

'''Logo:''' Against a brown background, the camera pans over a circle, square and triangle in that order with C, T and V placing themselves down in the respective shapes. As they do so, a low-opacity trailing is seen between the letter and shape in red, blue or green. At the same time, three lines, red, blue and green, slide down in a right diagonal shape as the shapes fill with any of the three colors before turning to face the screen.
'''Logo:''' Against a brown background, the camera pans over a circle, square and triangle in that order with C, T and V placing themselves down in the respective shapes. As they do so, a low-opacity trailing is seen between the letter and shape in red, blue or green. At the same time, three lines, red, blue and green, slide down in a right diagonal shape as the shapes fill with any of the three colours before turning to face the screen.


'''Technique:''' CGI.
'''Technique:''' CGI.


'''Music/Sounds:''' A six-note tune with a male announcer saying "This is the CTV television network".
'''Music/Sounds:''' A synth orchestra fanfare, with a male announcer saying "This is the CTV television network". In its later days, a different synth horn fanfare was used.


'''Availability:''' Extinct.
'''Availability:''' Extinct.


=== 6th Logo (1988-1990) ===
===6th Logo (1988-1990)===
<gallery mode="packed" heights="221">
<gallery mode="packed" heights="200">
File:CTV 1988-90.png
File:CTV 1988-90.png
</gallery>
</gallery>'''Logo:''' Over a sky background, three of the dashes from the last logo turn to face us as they zoom out, alongside the shapes and letters. Both the dashes and shapes have a mirror appearance before filling with color as they zoom out. The text "the Choice of CANADIANS" in the company's colors also zoom out on the bottom right corner.
{{YouTube|id=hbVKlfLQJTA|id2=NqlKY3CJy_0}}


'''Logo:''' Over a sky background, three of the dashes from the last logo turn to face us as they zoom out, alongside the shapes and letters. Both the dashes and shapes have a mirror appearance before filling with colour as they zoom out. The text "''the Choice of CANADIANS''" in the company's colours also zoom out on the bottom right corner.
'''Variants:'''


'''Variants:'''
* There is a variant without the byline. Said variant also has the shapes turning instead of just zooming out.

* An extended version exists.
*There is a variant without the byline. Said variant also has the shapes turning instead of just zooming out.
*An extended version exists.


'''Technique:''' Once again, CGI animation.
'''Technique:''' Once again, CGI animation.
Line 94: Line 91:


'''Availability:''' Extinct.
'''Availability:''' Extinct.




=== 7th Logo (1990-1992) ===
=== 7th Logo (1990-1992) ===
<gallery mode="packed" heights="200">
'''Logo:''' Over a black background we see the shapes with lines across them and "Tuned in to you" in white. There are also white lines moving upward or downwards. The camera pans to the left as the text slides to the bottom and the shapes move to their respective positions. Once this is done, a "light" effect occurs as the letters appear on the shapes., eliminating the black lines. The white lines continue to shift at any vertical side.
File:CTV (1990).jpeg
</gallery>
{{YouTube|id=4xondC5W-4U}}
'''Logo:''' Over a black background, we see the shapes with lines across them and "Tuned in to You" in white. There are also white lines moving upward or downwards. The camera pans to the left as the text slides to the bottom and the shapes move to their respective positions. Once this is done, a "light" effect occurs as the letters appear on the shapes., eliminating the black lines. The white lines continue to shift at any vertical side.


'''Variant:''' There's a logo that has a multiplying effect at the start.
'''Variant:''' There's a version that has a multiplying effect at the start.


'''Technique:''' Computer animation.
'''Technique:''' Computer animation.


'''Music/Sounds:''' A chorus singing.
'''Music/Sounds:''' A chorus singing "Turn us on! Turn it up! CTV, we're tuned in to you!"


'''Availability:''' Extinct.
'''Availability:''' Extinct.


=== 8th Logo (1992-1993) ===

{{YouTube|id=KGbaqzCjIgI}}
=== 8th Logo (1992-1994) ===
'''Logo:''' A circle, square and triangle are briefly being "drawn" over each other before the spreading out as various other shapes are formed and drawn. At the top, the CTV logo forms itself whilst the shapes at the bottom become three different rectangles: a large red rectangle with two small blue and green ones (the blue one being the smallest). The text "Tuned in", "TO" and "Y<u>ou</u>" move into the red, blue and green rectangles, respectively.
'''Logo:''' A circle, square and triangle are briefly being "drawn" over each other before the spreading out as various other shapes are formed and drawn. At the top, the CTV logo forms itself whilst the shapes at the bottom become three different rectangles: a large red rectangle with two small blue and green ones (the blue one being the smallest). The text "Tuned in", "TO" and "Y<u>ou</u>" move into the red, blue and green rectangles, respectively.


Line 118: Line 117:
'''Availability:''' Extinct.
'''Availability:''' Extinct.


=== 9th Logo (1993-1998) ===

{{YouTube|id=bTpGXfNKSkQ|id2=yl4Th1QZ-Z4|id3=6YSzZz3DDVg|id4=JCWYgbDvrxY|id5=IWyPmvMoO6I}}
=== 9th Logo (1994-1998) ===
'''Logo:''' Not necessarily a single "logo" per se, but rather a collection of idents that all use unique graphics.
'''Logo:''' Not necessarily a single "logo" per se, but rather a collection of idents that all use unique graphics.


'''Variants:'''
'''Variants:'''


* Morphing letters: In the company's colors, various "copies" of the letters are seen moving around and morphing before the shapes zoom out and turn to make the company logo. The curves from the start are seen rotating.
*Morphing letters: In the company's colours, various "copies" of the letters are seen moving around and morphing before the shapes zoom out and turn to make the company logo. The curves from the start are seen rotating.
* Rectangles: Multiple parts of the logo are "scattered" across the rectangles as they move around to form the logo.
*Rectangles: Multiple parts of the logo are "scattered" across the rectangles as they move around to form the logo.
* Spinning shapes: The logo, in which the letters/shapes are "merged" with rings around it, is seen spinning and rotating.
*Spinning shapes: The logo, in which the letters/shapes are "merged" with rings around it, is seen spinning and rotating.
* Machine: TBA.
*Machine: TBA.
* Metal: The camera pans across what appears to be a wall of metal with light bouncing around it. The logo is "stamped" onto the metal one by one, changing the angle of the camera.
*Metal: The camera pans across what appears to be a wall of metal with light bouncing around it. The logo is "stamped" onto the metal one by one, changing the angle of the camera.


'''Technique:''' Depends on the ID.
'''Technique:''' Depends on the ID.
Line 135: Line 134:


'''Availability:''' Extinct.
'''Availability:''' Extinct.



=== 10th Logo (September 21, 1998-August 29, 2011) ===
=== 10th Logo (September 21, 1998-August 29, 2011) ===
<gallery mode="packed" heights="225">
<gallery mode="packed" heights="200">
File:CTV Television 1998-01.png
File:CTV Ident 1998.png
File:CTV (2003).png
File:CTV ident 1999.png
File:CTV Station ID (2001).png
File:Ctv.jpeg
File:CTV Station ID 2002.png
File:CTV Station ID (2003).png
File:CTV Station ID (2001) - 2.png
File:CTV Station ID (2001) - 3.png
File:Ctv2.jpeg
File:CTV ID 2005.png
File:CTV Station ID 2007.png
</gallery>
</gallery>
{{Youtube|id=6uj03JXuyxI|id2=ObA_aY5byZ4|id3=sntLonK4Y6w|id4=6nI0GLZY_4o|id5=KWtRbdBAoMU}}
{{YouTube|id=r3bZE_nugVY}}
'''Logo:''' Over a video of a setting with plants (possibly wheat or dry grass) and an orange sky, we see the CTV logo (which consists of a red circle with a "C", a blue square with a "T" and a green triangle with a "V") at the center, with ribbons flowing from behind them. The ribbons correspond to the colors of the shapes.


'''Logo:''' We start with a red ribbon covering the screen. It moves up to reveal a sunrise in a wheat field. The ribbon is then seen flowing through the field, surrounded by large reflective spheres. The spheres then show various CTV shows on them. We then move to a large cliff with an ocean below. This time there is a blue ribbon surrounded by cubes. The cubes then show news anchors. Then we go to the Canadian Rockies, where there is a green ribbon surrounded by cones. Sports athletes appear inside the cones. After this, all three ribbons come flying in, and cover the screen one by one. The sky changes from blue to orange as the ribbons come from the top of the screen. Finally, in the wheat field from earlier, the ribbons meet in the middle, forming the CTV logo. The ribbons flow behind the logo, and the text "CANADIAN TELEVISION" appear below.
'''Bylines:'''

* 1998-2004:''CANADIAN TELEVISION'' faded-in below this ident
* 2001-2004: Sometimes, A Bell Globemedia byline.
* 2004-2011: Bylineless.


'''Variants:'''
'''Variants:'''
* A special variant we see a 2000 text on there then 2000 Celebrate text.
* A widescreen variant exists.
* A longer version with the grain background cubes, then fades into a 1998 CTV Ribbons logo.
* In September 2004, a updated version with a fades into a letters CTV red blue green.
* Sometimes, the Bell Media logo zooms into the ident.
* A still-shot version exists for the sign-offs
* A slightly-longer version the updated was CANADIAN TELEVISION is fading in on it.


*A slightly truncated version exists without the shapes showing programming.
'''Technique:''' The flowing-ribbons.
*There is an updated version where the entire logo is letterboxed, the content in the shapes are different, and "CANADIAN TELEVISION" appears in the bottom letterbox.
*There were teasers leading up to the launch of the new branding, with one of the locales featured, and the words "21 september" next to a CTV logo without text and the other two shapes being outlined.
*Sometimes, only the end result is shown, and the logo is slightly bigger. This would become the basis for the 1998 [[CTV Productions]] logo.
*Another short version exists, showing either the wheat field, cliffside, or the mountains, and then the ending logo.
* ''2000'': To commemorate the year 2000, a special bumper was created with a silver "2" and the CTV shapes without the text and the word "Celebrate" below.
*The ribbons can sometimes be seen around famous Canadian landmarks. At the end of these bumpers, the CTV logo with ribbons appears, with "CANADIAN TELEVISION" appearing in the bottom letterbox before 2001, and below the CTV logo with the [[Bell Globemedia]] byline on the bottom right starting in 2001.
**''Ship'': The green ribbon and cones are seen around a ship at sea.
** ''Castle in the Rockies'': The red ribbon and spheres are seen around the Castle in the Rockies.
**''St. Joseph's Oratory'': The red ribbon is seen around St. Joseph's Oratory.
**''Niagara Falls'': The green ribbon is seen on top of Niagara Falls.
**''Centre Block'': The blue ribbon and cubes are seen around the Centre Block on Parliament Hill.
**''CN Tower'': The blue ribbon is seen around the CN Tower.
**''Vancouver'': All three ribbons are seen around the skyline of Vancouver.
* In this bumper's later days, a warp speed/enhanced version exists starting from the three ribbons coming from the top. The words "CANADIAN TELEVISION" aren't seen.
*From April 1, 2011-August 28, 2011, the warp speed variant was seen with the [[Bell Media]] logo zooming out on a TV. The announcer says "CTV, a division of Bell Media."


'''Technique:''' Live action and CGI, created by Pittard Sullivan.
'''Music/Sounds:''' Same as CTV Productions logo with Lee Marshall saying "CTV, Canadian Television" or a one note-new age synth tune.


'''Music/Sounds:''' A synth choir with woodwinds that eventually leads into a D&B song with horns. It ends with a high synth choir note, with Lee Marshall saying "CTV: Canadian Television." and the sound of the ribbons flowing. The warp speed variant has the woodwinds from the 2004 [[CTV Productions]] logo.
'''Music/Sound Variants:'''
* Another announcer would "Canada's Watching CTV", playing over the theme.
* Sometimes the one note fanfare, the similar to 1990 World International Network jingle
* Sometimes, a Lee Marshall saying "CTV, a division of Bell Media" of this ident.
* Sometimes the music is very clean.
* A five-note synth tune with this woodwinds.
* A piano techno tune which as Eric Gordon saying "You're watching CTV, a division of Bell Media".
* For the sign-offs and still version, the logo is silent.
* Reportedly a CFCN-TV and CFRN-TV announcer saying "You're watching CTV, a division of Bell Media".
* A slightly-longer version use the two-note synth tune, Lee Marshall saying "CTV, Canadian Television". Also the variant reportedly the CFCN-TV announcer.


'''Availability:''' Extinct. Seen on many tape recordings until 2004.
'''Availability:''' Extinct.


=== 11th Logo (September 1998-August 30, 2011) ===
===11th Logo (September 1998-August 30, 2011)===
<gallery mode="packed" heights="221">
<gallery mode="packed" heights="200">
File:CTV Station ID (2006).png
File:CTV Station ID (2006).png
File:CTV Station ID 2001.png
File:CTV Station ID 2001.png
</gallery>
</gallery>
{{YouTube|id=nd-T4Uc4dlM|id2=lN3Z4d5eBjU}}
{{YouTube|id=nd-T4Uc4dlM|id2=lN3Z4d5eBjU}}
'''Logo:''' On a red background we see a celebrity interacting with the CTV logo, which zooms or fades in
'''Logo:''' This bumper mainly revolves around a celebrity from a CTV show on a red ribbon background interacting with the CTV logo in various ways.


'''Variants:'''
'''Variants:'''
*''Alias'': TBA
* Degrassi: The Next Generation: Charlotte Arnold
*''Ally McBeal'': TBA
* General Hospital: On a red background there are some talented people who say something
*''The Associates'': TBA
* Talk Daily: Ben Mulroney
*''Committed'': Liz is seen sitting on an animated red sphere, while the rest of the family run by, causing the sphere to spin around, making the rest of the logo appear. Another variation has Bob who runs and jumps on Joe, who's sitting on an armchair.
* Criminal Minds: TBA
*''Criminal Minds'': TBA
* Who Wants to Be a Millionaire: TBA
*''CSI: Crime Scene Investigation'': TBA
* General Hospital: TBA
*''Degrassi: The Next Generation'': Charlotte Arnold
* A variation with a white background has Regis Philbin speaking.
* ''The Drew Carey Show'': TBA
* Committed: The variation use a cartoonish dog who runs and jumps on the man, who sitted on an armchair.
*''ER'': TBA
* A variation use a red background with a Christmas horse reindeer.
*''General Hospital'': TBA
*''Law & Order: Special Victims Unit'': TBA
*''Open Mike with Mike Bullard'': TBA
*''Philly'': TBA
*''Scrubs'': TBA
*''Talk Daily'': Ben Mulroney
* ''Third Watch'': TBA
*''Weakest Link'': Anne Robinson appears on a rising platform, saying "I will tell the whole world, you ARE the weakest link!"
*''Who Wants to Be a Millionaire'': This variation uses a white background and has Regis Philbin speaking.
*''Whose Line Is It Anyway?'': Wayne Brady is seen looking up, putting his hands up to guard himself as the red sphere falls down next to him. The rest of the logo fades in.
*A Christmas variation uses a red background with a Christmas horse reindeer.


'''Technique:''' A mix of live-action and CGI.
'''Technique:''' A mix of live-action and CGI.


'''Music/Sounds:''' Depends about the music
'''Music/Sounds:''' Depending on the variant, it usually ends with a six-note woodwind jingle.


'''Availability:''' Extinct.
'''Availability:''' Extinct.


=== 12th Logo (2000-2003) ===
===12th Logo (August 29, 2011-September 23, 2018)===
<gallery mode="packed" heights="221">
<gallery mode="packed" heights="200">
File:CTV Station ID (2001).png
File:CTV Station ID (2003).png
File:CTV Station ID (2001) - 3.png
</gallery>
{{YouTube|id=tAITvGEcxkE}}

'''Logo:''' This is very similiar to the 10th logo , but depends of the variants.

'''Variants:'''
* Sometimes, there's a bylineless version of this ident.
* Toronto: This variant simply uses different views of the city and the CTV logo at the bottom. Unlike with the other idents, there is no ribbon animation.
* Vancouver: TBA
* Montreal: TBA
* Calgary: TBA

'''Technique:''' Depends the variants

'''Music/Sounds:''' Same as the main 1998 CTV music.

'''Availability:''' Extinct.

=== 13th Logo (2011-2018) ===
<gallery mode="packed" heights="221">
File:CTV - A Division of Bell Media Logo 2011.png
File:CTV - A Division of Bell Media Logo 2011.png
File:CTV - A Division of Bell Media Logo 2011 2.png
File:CTV - A Division of Bell Media Logo 2011 2.png
Line 238: Line 217:




'''Logo:''' On a blue background, a red ribbon appears from the right side of the screen and fills the sphere red. As it does so, the camera rapidly zooms out as the remainder of the logo forms with the ribbons flying outward.
'''Logo:''' On a blue city background, a red ribbon appears from the right side of the screen and fills the sphere red. As it does so, the camera rapidly zooms out as the remainder of the logo forms with the ribbons flying outward.


'''Variants:''' Sometimes, the logo zooms out to reveal the Bell Media logo.
'''Variants:'''


*Sometimes, the logo zooms out to reveal the [[Bell Media]] logo, with the CTV logo playing on a TV.
* For the signoffs, a still-shot version of this logo is used.
*For the signoffs, a still-shot version of this logo is used.


'''Technique:''' The ribbons
'''Technique:''' CGI animation.


'''Music/Sounds:''' Same as 2004 extended version of the music.
'''Music/Sounds:''' A slightly altered version of the 2004 generic music, with Lee Marshall saying "CTV, a division of Bell Media."


'''Availability:''' Extinct.
'''Availability:''' Extinct.


=== 14th Logo (2018-) ===
===13th Logo (September 23, 2018-)===
'''Logo:''' The shapes zoom in from the left or right side of the screen as the letters draw themselves in.
'''Logo:''' The shapes zoom in from the left or right side of the screen as the letters draw themselves in.


Line 258: Line 238:


'''Availability:''' Current.
'''Availability:''' Current.




[[Category:Canadian station IDs]]
[[Category:Canadian station IDs]]

Revision as of 09:54, 3 April 2023




Background

The CTV Television Network is a Canadian television network owned by BCE Inc., that first went on the air on October 1, 1961.

1st Logo (1961-1966)

Logo: A large stylized C with a curved rectangle in the middle is shown. In that rectangle are the letters "CTV".

Technique: None.

Music/Sounds: A male announcer says "(SHOW) is produced for the Canadian television network, CTV".

Availability: Extinct.

2nd logo (1966-1967)

Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: Extinct.

3rd logo (1975-1985)


Logo: Multiple white lines are drawn in a reversed L shape as the logo (which consists of the shapes and a black curved-edge square) move downward to the center along with the shapes. As it goes further into the center, the shapes spread out more and the corresponding letters CTV zoom in to their shapes.

Variants:

  • A still version exists.
  • An Olympic variant also exists, which consists of different shots of a mountain. As soon as we transition into the 3rd shot, the logo appears, starting from the circle, to the square, to the triangle to the corner shape leaving a trail behind, with all the first three shapes having their corresponding letters. The camera then zooms into the C as a cartoon rotating globe appears.

Technique: Scanimate.

Music/Sounds: A trumpet fanfare.

Availability: Extinct.

4th Logo (1985)


Logo: On a purple/lavender gradient background, the logo, which appears in 3D, zooms out from the bottom and turns to face towards the audience. Coming out of the shapes are its corresponding letters, which zoom out after the shape turns upward. A black box with the same gray corner shape zooms in as the camera pans downward to face that part of the shape almost immediately after the letters land on the shapes. Three lines in the company's colours are drawn on said shape during the panning.

Technique: Early CGI.

Music/Sounds: A jazz-esque tune with an announcer saying "This is the CTV television network".

Availability: Extinct.

5th Logo (1985-1988)


Logo: Against a brown background, the camera pans over a circle, square and triangle in that order with C, T and V placing themselves down in the respective shapes. As they do so, a low-opacity trailing is seen between the letter and shape in red, blue or green. At the same time, three lines, red, blue and green, slide down in a right diagonal shape as the shapes fill with any of the three colours before turning to face the screen.

Technique: CGI.

Music/Sounds: A synth orchestra fanfare, with a male announcer saying "This is the CTV television network". In its later days, a different synth horn fanfare was used.

Availability: Extinct.

6th Logo (1988-1990)


Logo: Over a sky background, three of the dashes from the last logo turn to face us as they zoom out, alongside the shapes and letters. Both the dashes and shapes have a mirror appearance before filling with colour as they zoom out. The text "the Choice of CANADIANS" in the company's colours also zoom out on the bottom right corner.

Variants:

  • There is a variant without the byline. Said variant also has the shapes turning instead of just zooming out.
  • An extended version exists.

Technique: Once again, CGI animation.

Music/Sounds: A trumpet rock fanfare with an announcer saying "This is the CTV television network" or "This is CTV".

Availability: Extinct.

7th Logo (1990-1992)

Logo: Over a black background, we see the shapes with lines across them and "Tuned in to You" in white. There are also white lines moving upward or downwards. The camera pans to the left as the text slides to the bottom and the shapes move to their respective positions. Once this is done, a "light" effect occurs as the letters appear on the shapes., eliminating the black lines. The white lines continue to shift at any vertical side.

Variant: There's a version that has a multiplying effect at the start.

Technique: Computer animation.

Music/Sounds: A chorus singing "Turn us on! Turn it up! CTV, we're tuned in to you!"

Availability: Extinct.

8th Logo (1992-1993)

Logo: A circle, square and triangle are briefly being "drawn" over each other before the spreading out as various other shapes are formed and drawn. At the top, the CTV logo forms itself whilst the shapes at the bottom become three different rectangles: a large red rectangle with two small blue and green ones (the blue one being the smallest). The text "Tuned in", "TO" and "You" move into the red, blue and green rectangles, respectively.

Technique: 2D animation.

Music/Sounds: A chorus singing "CTV! We're tuned in to you!"

Availability: Extinct.

9th Logo (1993-1998)

Logo: Not necessarily a single "logo" per se, but rather a collection of idents that all use unique graphics.

Variants:

  • Morphing letters: In the company's colours, various "copies" of the letters are seen moving around and morphing before the shapes zoom out and turn to make the company logo. The curves from the start are seen rotating.
  • Rectangles: Multiple parts of the logo are "scattered" across the rectangles as they move around to form the logo.
  • Spinning shapes: The logo, in which the letters/shapes are "merged" with rings around it, is seen spinning and rotating.
  • Machine: TBA.
  • Metal: The camera pans across what appears to be a wall of metal with light bouncing around it. The logo is "stamped" onto the metal one by one, changing the angle of the camera.

Technique: Depends on the ID.

Music/Sounds: Depends on the ID.

Availability: Extinct.

10th Logo (September 21, 1998-August 29, 2011)


Logo: We start with a red ribbon covering the screen. It moves up to reveal a sunrise in a wheat field. The ribbon is then seen flowing through the field, surrounded by large reflective spheres. The spheres then show various CTV shows on them. We then move to a large cliff with an ocean below. This time there is a blue ribbon surrounded by cubes. The cubes then show news anchors. Then we go to the Canadian Rockies, where there is a green ribbon surrounded by cones. Sports athletes appear inside the cones. After this, all three ribbons come flying in, and cover the screen one by one. The sky changes from blue to orange as the ribbons come from the top of the screen. Finally, in the wheat field from earlier, the ribbons meet in the middle, forming the CTV logo. The ribbons flow behind the logo, and the text "CANADIAN TELEVISION" appear below.

Variants:

  • A slightly truncated version exists without the shapes showing programming.
  • There is an updated version where the entire logo is letterboxed, the content in the shapes are different, and "CANADIAN TELEVISION" appears in the bottom letterbox.
  • There were teasers leading up to the launch of the new branding, with one of the locales featured, and the words "21 september" next to a CTV logo without text and the other two shapes being outlined.
  • Sometimes, only the end result is shown, and the logo is slightly bigger. This would become the basis for the 1998 CTV Productions logo.
  • Another short version exists, showing either the wheat field, cliffside, or the mountains, and then the ending logo.
  • 2000: To commemorate the year 2000, a special bumper was created with a silver "2" and the CTV shapes without the text and the word "Celebrate" below.
  • The ribbons can sometimes be seen around famous Canadian landmarks. At the end of these bumpers, the CTV logo with ribbons appears, with "CANADIAN TELEVISION" appearing in the bottom letterbox before 2001, and below the CTV logo with the Bell Globemedia byline on the bottom right starting in 2001.
    • Ship: The green ribbon and cones are seen around a ship at sea.
    • Castle in the Rockies: The red ribbon and spheres are seen around the Castle in the Rockies.
    • St. Joseph's Oratory: The red ribbon is seen around St. Joseph's Oratory.
    • Niagara Falls: The green ribbon is seen on top of Niagara Falls.
    • Centre Block: The blue ribbon and cubes are seen around the Centre Block on Parliament Hill.
    • CN Tower: The blue ribbon is seen around the CN Tower.
    • Vancouver: All three ribbons are seen around the skyline of Vancouver.
  • In this bumper's later days, a warp speed/enhanced version exists starting from the three ribbons coming from the top. The words "CANADIAN TELEVISION" aren't seen.
  • From April 1, 2011-August 28, 2011, the warp speed variant was seen with the Bell Media logo zooming out on a TV. The announcer says "CTV, a division of Bell Media."

Technique: Live action and CGI, created by Pittard Sullivan.

Music/Sounds: A synth choir with woodwinds that eventually leads into a D&B song with horns. It ends with a high synth choir note, with Lee Marshall saying "CTV: Canadian Television." and the sound of the ribbons flowing. The warp speed variant has the woodwinds from the 2004 CTV Productions logo.

Availability: Extinct.

11th Logo (September 1998-August 30, 2011)

Logo: This bumper mainly revolves around a celebrity from a CTV show on a red ribbon background interacting with the CTV logo in various ways.

Variants:

  • Alias: TBA
  • Ally McBeal: TBA
  • The Associates: TBA
  • Committed: Liz is seen sitting on an animated red sphere, while the rest of the family run by, causing the sphere to spin around, making the rest of the logo appear. Another variation has Bob who runs and jumps on Joe, who's sitting on an armchair.
  • Criminal Minds: TBA
  • CSI: Crime Scene Investigation: TBA
  • Degrassi: The Next Generation: Charlotte Arnold
  • The Drew Carey Show: TBA
  • ER: TBA
  • General Hospital: TBA
  • Law & Order: Special Victims Unit: TBA
  • Open Mike with Mike Bullard: TBA
  • Philly: TBA
  • Scrubs: TBA
  • Talk Daily: Ben Mulroney
  • Third Watch: TBA
  • Weakest Link: Anne Robinson appears on a rising platform, saying "I will tell the whole world, you ARE the weakest link!"
  • Who Wants to Be a Millionaire: This variation uses a white background and has Regis Philbin speaking.
  • Whose Line Is It Anyway?: Wayne Brady is seen looking up, putting his hands up to guard himself as the red sphere falls down next to him. The rest of the logo fades in.
  • A Christmas variation uses a red background with a Christmas horse reindeer.

Technique: A mix of live-action and CGI.

Music/Sounds: Depending on the variant, it usually ends with a six-note woodwind jingle.

Availability: Extinct.

12th Logo (August 29, 2011-September 23, 2018)


Logo: On a blue city background, a red ribbon appears from the right side of the screen and fills the sphere red. As it does so, the camera rapidly zooms out as the remainder of the logo forms with the ribbons flying outward.

Variants:

  • Sometimes, the logo zooms out to reveal the Bell Media logo, with the CTV logo playing on a TV.
  • For the signoffs, a still-shot version of this logo is used.

Technique: CGI animation.

Music/Sounds: A slightly altered version of the 2004 generic music, with Lee Marshall saying "CTV, a division of Bell Media."

Availability: Extinct.

13th Logo (September 23, 2018-)

Logo: The shapes zoom in from the left or right side of the screen as the letters draw themselves in.

Technique: Simple 2D animation.

Music/Sounds: A quiet boom sound.

Availability: Current.

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