Draft:Channel U

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 08:59, 13 July 2023 by Azeem4Hadzrie (talk | contribs)




Background

Channel U is a TV channel owned by Mediacorp. Originally as part of SPH MediaWorks, it was one of the two channels to be owned by the company (also Channel i). On 1 January 2005, SPH MediaWorks was liquidated and was merged to Mediacorp, which led to Channel U becoming the companion channel to Channel 8.

1st Logo (2001-2005)

Logo: On a teal green background, we see the Channel U logo, consisting of the cyan ball with the "U" on the left, and the text "CHANNEL U".

Variants:

  • A morning variant exists, with the background being gold.
  • During the closedown of the channel, the background changes to teal.

Technique: A mix of 2D and CGI animation.

Music/Sounds: TBA.

Availability: Extinct. Only shown before programmes on the channel.

2nd Logo (2011-2015)

Logo: Depending on the variants. These idents was featured on a white or black background, which end with the Channel U logo (with no English name).

Variants: TBA.

Technique: CGI animation produced by CRITICA, a Singaporean design agency.

Music/Sounds: TBA. Designed by Klassik and its jingle were composed by Home Studio.

Availability: Same as before.

3rd Logo (2015-2023)

Logo: Depending on the variants. Like before, these all end with the Channel U logo, with the text "活出个性" (Live It Up) appears at the bottom, with the English translation in the bottom.

Variants:

  • At first, we see alot of grey balls (which already covered up the screen), then some balls fall from the group, revealing an warehouse-like room (with a window on top). The balls from before form a huge ball and become magenta/blue, then it fully became cyan, which forms the logo.
  • On a city with staircases, we see some grey balls (there were also magenta/blue balls) from before. Later, some magenta/blue balls came moving across, which form together in a empty space, to form the logo from before.
  • On a grey hallway shaped like a hexagon (which has windows in a folding sides to the carnival), we see alot of grey balls from before, then several balls form a hexagon, which becomes magenta/blue (and then cyan). Like before, the logo forms as usual.
  • On a grey floor with twirling ramps, we see the same grey balls from before. Then, they become magenta/blue/cyan balls, which fly up to form the logo in the sky.

Technique: CGI animation produced by Vividthree Productions.

Music/Sounds: TBA.

Availability: Same as before. It was introduced following the rebrand of its HD channel.

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