Draft:McDonald's

From the Audiovisual Identity Database, the motion graphics museum



Background

McDonald's is an American multinational fast food chain and real estate company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.


1st Logo (2019?)

Logo: At the end of the commercial, we see the famous Golden Arches draw themselves while a red square zooms out with the emblem resulting in a symbol similar to the McDonald's app logo. The tagline "i'm loving it" appears below.


FX/SFX: 2D Animation

Music/Sounds: Tons of variants of the classic McDonald's jingle. The 2 most common ones are a whistled version of the theme or a man with a deep voice voicing the jingle.


Availability: Seen on their modern commercials.

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