Draft:Menards
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Background
1st Logo (1976-1984)
Visuals: On a white background, the word “MENARD” in red next to a green asterisk is seen rotated, and below are the words “Cashway Lumber” in cursive. Next to them are tilted colors of red, orange, and yellow, on the left and right sides, respectfully.
Variants:
Technique:
Audio: A honky-tonk piano ditty accompanied with a chorus singing “You save big money, you save big money, when you shop Menards!”. This was used from 1976 to 1981. Composed by Lee Cash and written by Bob Holtan.
Audio Variants:
• Starting in 1980, a fast paced banjo tune is used, accompanied with a chorus singing “Save big money at Menards!”, which is still used today. Composed by Gary Shaw, Mitch Irish and Keith Irish at Irish-Saxe Studios.
• During the holiday season, a Christmas version of the jingle was used. It consists of a piano overlapped with sleigh bells, with a children’s chorus singing “Save big money at Menards’ Christmas Sale! Menards - your merry Christmas store!”. • For the Home Luvers Sale, a guitar version of the jingle is used, with a man singing “I’m a home lover and I love Menards’ Home Luvers Sale!”.
Availability: Extinct. Was seen on their commercials at the time.
Legacy: