Draft:NTV7

Background

NTV7 is a free-to-air Malaysian TV channel owned by the Media Prima conglomerate. It was launched on April 7, 1998. The network focused on the Urban area with a variety of programmes, dramas, and news. As of October 2021, NTV7 has been the second most-watched television station in Malaysia.

On February 17, 2021, the channel was rebranded through a takeover as a fully educational TV channel, known as DidikTV KPM.

1st ID (April 7, 1998-April 30, 2000)

Visuals: Over a purple background, multiple 7's and dust particles fly around, with the channel's name briefly being on-screen before fading away. Differently-colored glowing comets then fly in from the left of the screen towards the top right. Sparkles then appear, and a few more comets come in. As the 7's begin to fade away, a multicolored curvy quadrilateral forms near the center of the screen as the text ntv7 zooms onto the quadrilateral letter-by-letter. As the sparkles appear again for a brief time, saluran ceria anda fades in below. The logo shines.

Variants: There are multiple variants of this ident that are currently partially available online. The logo is in 2D and is also different, with the quadrilateral having jagged edges.

There is a variant where the logo and the slogan are over an animated hot pink background. Notably, the logo is smaller, and the "r" in "ceria" is yellow instead of purple.
There is another variant where the text of the logo spins as the quadrilateral acts like a group of comets shooting. The variant seems to be on a space background.
There is a variant commemorating the channel's first anniverary. The logo is on a black background, where the letters of the text "Satu tahun" flip in from the top of the logo. This variant is speculated to have aired around April 1999.

Technique: CGI.

Audio: A seven-note piano tune, followed by a seventeen-note synth tune.

2nd ID (May 1, 2000-May 31, 2001)

Visuals: Depending on the color of a background, there is an outlined circle and a "7" in an outlined square with the text "ntv" over it. There are two groups of multiple rainbow lines in the background with programmes in saturated tints passing through it. One or more object(s) then appear in the background, in motion, as the slot name fades in. The object(s) and the slot name fade away, followed by the "ntv" text, as the following slogan fades in and enlarges:

your
amazing
feel good channel

If the ident is in Malay, it reads this:

saluran
ceria
anda

Trivia: The "I Feel Good" vocals in the ident is based on James Brown's 1965 song I Got You (I Feel Good). The phrase said in the ident would become the channel's slogan until 2018.

Variants:

There are seven slot variants that aired on the channel
- Bintang Prima: The logo is on an indigo background, where the circle portion of the logo seems to resemble a planet. Stars fade in and move away from the screen. A light flashes on the right side of the planet. As the sequence moves to the final product, the celestial object turns into the outlined circle.
- Hiburan Famili: The logo is on a violet background, and there are three lavender blocks stacked above five more at the top left of the screen, which move towards the right. There is a duplicate of the set of blocks at the bottom of the screen, which moves towards the left. The three-row blocks then rotate, spelling "ntv", followed by the five-row blocks, spelling "seven". As the process occurs, five lights appear around the logo and rotate around it throughout the rest of the variant. The set of blocks then fade away.
- Kids@ntv7: The logo is on a lavender background, and an orange marbles fades in. A blue marble then rolls in from the right of the screen and knocks over the orange one. Many lavender balloons then float in from the bottom of the screen and float upwards.
- Feel Good Time: The logo is on a golden background, and there is an alarm clock tinted orange rapidly spinning and zooming in towards the screen. In the background, there are more clocks, all having a yellow tint.
- music on seven: The logo is on a green background, and a speaker in in place of the circle in the logo. The "7" turns into several dust particles which fly away, and pair of headphones appear on the speaker, spinning from fast to slow speed. It then increases its velocity of spinning again, and the dust particles fly back in and reform the numeral.
- Golden Hour: The logo is on a red background, where there are hand fans opening, with one of them at the center and being the closest to the screen. The golden artwork on the hand fans appear to be dragons.
- Weekend on 7: The logo is on an orange background, where an orange couch zooms towards the screen as it quickly spins. When the couch settles, it slows down its speed of spinning. After a few seconds, it spins quickly again, and it zooms away from the screen.
  - A version exists where a giant golden TV zooms towards the screen instead as it rapidly spins. There are more yellowish TVs in the background.
On promos, the logo turns into footage of a programme. The footage expands to fill up the entire screen. At the end of the promo, the footage shrinks to transition back to the logo sequence where the slogan fades in.

Technique: CGI.

Audio: The theme varies depending on each variant. At the end of the ident features a group of women singing "I Feel Good".

Audio Variants:

Bintang Prima: A drum tune, followed by a twenty-two-note rock tune.
Hiburan Famili: A drum tune, followed by a twelve-note orchestral tune.
Kids@ntv7: So far, it's known to consist of a choir.
music on seven: Four beats are first played. The tune then evolves into a tune consisting of beats with some snare drum notes. Glitter sounds are played as the "7" deforms and reforms.
Golden Hour: An ambient electronic tune, followed by a male voiceover saying "Hit it!", which makes the tune evolve into a fast drumkit tune, ending with a low-pitched electronic note. The slogan is sung in a higher pitch.

3rd ID (June 1, 2001-2004/2005)

The logo
The slogan in English
The slogan in Malay

Visuals: In a colorful tunnel, a light flashes, as multiple colored lights shoot towards the screen. The camera rotates to the direction the lights are shooting towards. The camera then moves out of the tunnel, and settles on a purplish blue background, with the lines and saturated programmes from the previous ident. The lights then form a silver Circle 7 logo, which the channel would use until 2018. The remaining lights form the blue portion of the logo, which is inside the circle, and a purple circle with "ntv" written on it forms next to the Circle 7 logo. The logo shines for a brief time before fading, and the following text fades in:

your
feel good
channel

If the ident is in Malay, the slogan is same as the previous ident, as the English slogan was reverted back to the one from when the channel was launched. The gold text moves towards the left, while the orange text moves towards the right.

Technique: CGI.

Audio: Starts off with a twelve-note triumphant fanfare, followed by a group of women singing "I Feel Good". A held note also plays when the women sing the last word.

4th ID (2004/2005-July 6, 2006)

Visuals:

Variants:

Technique: CGI.

Audio: It depends on the variant, but it ends with a rendition of the channel's trademark three-note jingle.

Audio Variants:

5th ID (July 7, 2006-2007)

Visuals: Over a black background, a silver liquid forms to replicate the silver portion of the Circle 7 logo used by the channel from the time. By the time the logo finishing forming, the camera rotates to have the logo facing the screen. As the slogan forms, the inside of the logo gets filled with violet-colored liquid. A light then moves round the logo as the logo shines.

Technique: CGI.

Audio: It starts off with a roar-like noise which decreases in pitch before rising up again for a brief time. A synth rendition of the channel's trademark three-note jingle from the time then plays.

6th ID (2007-early?-2008)

Visuals: Against a white gradient background, a violet ribbon flies in from the bottom left of the screen and flies to the top left. Another ribbon flies in from the left and moves to the bottom right, yet another ribbon flies in from the right of the screen to the bottom left, a fourth ribbon flies from the top left to the bottom of the screen, and a fifth one flies in from the left and briefly covers most of the screen for a brief time before revealing the Circle 7 logo. A ribbon from the bottom of the screen flies into the logo and turns into a violet liquid, along with another one from the left of the screen, completely filling up the inside of the logo. A light then moves round the logo as the slogan in purple fades in below and the camera slowly zooms in.

Technique: CGI.

Audio: A rock theme with an electric guitar rendition of the channel's trademark jingle, followed by a group of people singing "Feeling good makes you scream and shout!". The theme ends with another rendition of the channel's jingle. This theme is derived from the channel's official theme song from the time.

7th ID (early?-April? 2008)

ID: On a gray-white gradient background, multiple magenta, cyan, and gold balls bounce towards the screen. The Circle 7 logo used by the channel from the time falls from the top of the screen and bounces two times before settling. A light passes round the logo, and the slogan "feel good" and the channel's URL from the time fades in below.

Technique: CGI.

Audio: Same as the 5th ID.

8th ID (10th Anniversary variant) (April? 2008-late 2008/2009)

Visuals:

Technique: CGI.

Audio: It starts off with an ending portion of the theme from the 3rd ID. As the Circle 7 logo moves to the upwards of the center of the screen, a swoosh sound is heard. An unidentifiable noise resembling a loud wind blow then plays, followed by the ending portion of the jingle from the 5th ID.

9th ID (late 2008/2009-2010)

Visuals: In a white gradient environment, seven violet spheres rise up from the surface in order from left to right as the camera zooms out and the surface ripples. A second later, seven more spheres rise next to the other seven, followed by many more groups. The scene then cuts to show the top view of the rising spheres which turn most of the background violet. The camera slowly zooms out to reveal that the spheres have formed the Circle 7 logo from before. The logo zooms out as it turns realistic to the actual logo and settles slightly above the center of the screen against a white gradient background. As a red light moves round the logo, the slogan "feel good" and the channel's website URL in gray fade in stacked under the logo. The light then disappears.

Technique: CGI.

Audio: A xylophone tune accompanied by held violin notes that turn more powerful as the sequence goes on. After the tune ends, a portion of the 2006 rendition of the "I Feel Good" jingle is played.

10th ID (11th Anniversary variant) (April? 2009)

Visuals: A gold circle zooms towards the screen against a white background, as text in white reading "happy 11th anniversary" appears, with the channel's URL under it. The text then fades away, as the circle flips to turn into the channel's Circle 7 logo, and the channel's slogan and URL in purple fade in below the position of the logo. The slogan and the URL then fade away, as the Circle 7 logo turns into a golden orb, while a white jiggling petal pops out of it. The petal duplicates to replicate a seven-petal flower, as "11 years" written in cursive fades in below.

Technique: CGI.

Audio: The ending of the reel.

Availability: Seen on the channel's 11th anniversary reel.

11th ID (Anugerah Industri Muzik ke-16 custom variant) (early May 2009)

Visuals:

Technique: CGI.

Audio:

12th ID (2010-March 2, 2012)

Visuals:

Technique: CGI.

Audio:

13th ID (March 3, 2012-2016)

Visuals: A girl in a white shirt walks by a field and touches tall grass with wind-pollinated flowers near to a tree. She then finds a transparent crystal, which shines. Many violet spheres with butterfly wings fly away from the tree full of flowers. This stuns the girl, who attempts to touch one and covers her eyes. The butterfly spheres fly into a room, where a man is lounging on his chair and is using his iPad. They touch the floor, causing it to ripple, as it if were water, as multiple different types of blue crystal-resembling sea plants and fishes come out of the floor. The man takes a look at a jellyfish and the other fishes that are floating in the air, which form a sphere. The man then spawns a computer-generated swordfish, which flies to cause the fishes to scatter and turn into pink-colored petals, which fly through a window into a room where a woman in a white shirt is sitting on a wheelchair. The woman dances around the petals that surround her, while the girl is stunned by them, as some of the petals come out of the flowers that are sticking out of a vase. The footage then cuts back to the woman from before, more petals are surrounding her, including the ones that popped out of the flowers from the vase. One of the white petals fly towards us and transitions into a scene where a car is about to drive off, with sparkles coming out of it. As the car drives off, we fade into a scene with lavender dust, where there is another man, who is controlling an orange lightning ball, which he throws into the air. Yet another man, who is in a black clothing, shoots a glowing arrow at the ball, causing the latter to explode. Then, there is a woman in a scarlet shirt around the dust and multiple white lightning balls, followed by a shot of the house from before, where there are the first three people we saw prior to the last segment of the ident, along with a woman in a dark blue shirt, who are holding mugs. The objects that floated around in the ident fly into one of the woman's cups. The footage then cuts to a white background, where the dust from before forms the Circle 7 logo, redesigned, as "feel good" fades in below the logo, and the dust disappears.

Variants: There are four short 15-second variants of the ID that aired on the channel.

Generic:
News:
Women:
Butterflies:
Additionally, Mandarin versions of the variants (aside from the Butterflies variant) exist, where the inside of the logo is red, and the slogan reads "感觉美好".

Technique: A combination of CGI and live action.

Audio: It starts off with a peaceful choir accompanied by the sounds of the grass. Sparkling sounds are then heard, which begin playing a piano, xylophone, guitar, and an electric guitar theme, accompanied by hi-hat sounds. Parts of the theme are a rendition of the channel's trademark I Feel Good jingle from the time. While the theme plays, a group of women is heard singing. Here are the full lyrics for the song:
Mmmm
Hoo, oh, yeah, ooh
Good to, good to, good to, feel
Good to, good to, good to, feel (I feel good)
Good to, good to, good to, feel (Oh-oh-oh)
Good to, good to, good to, feel (Oh)
I'll be there forever (Mmm)
We'll meet together (Together)
I believe in miracles
Believe
Good to, good to, good to, feel (I feel good)
Good to, good to, good to, feel (I believe in dreams)
Good to, good to, good to, feel (Yeah)
Good to, good to, good to, feel (They do, they do, ah)
Oh-oh-oh-oh
I feel good (Feel good)
I believe in miracles (Ooh)

14th ID (15th Anniversary variant) (April 2013)

Visuals:

Variants: There are four short 15-second variants of the ID that aired on the channel.

Generic:
News:
Women:
Drama:

Technique: A combination of live-action and CGI.

Audio: A piano tune which evolves throughout the ident to become more powerful, with the addition of drumbeats and electronic notes. Throughout the ident, there are a group of women singing, with one of them singing most of the lines. Here are the full lyrics of the women's vocals:
Every morning, when I wake up
Part of you makes me smile (Da, da)
Just knowing, I have you in my life
So come with me, come on, let's fly (Da, da)
We'll climb mountains up the sky (Ha)
Let's build, a thousand dreams (Da, da-da-da-da-da, da-da-da-da-da, da-da-da-da-da, da-da-da-da-da)
When I'm with you, the world feels so good (Good to, good to, good to feel good to, good to, good to feel good)
Yea-eah
It's the way you make me feel, so good(Good to, good to, good to feel good to, good to, good to feel good)
Fly, oh-oh
You know I can fly (Ha, ha, da, da-da-da-da-da, da-da-da-da-da)

Audio Variants:

15th ID (2016-March 4, 2018)

Visuals:

Technique: CGI.

Audio:

16th ID (19th Anniversary variant) (April 2017)

Visuals:

Technique: CGI.

Audio:

17th ID (March 5, 2018-)

Visuals:

Later Variant: Starting from December 31, 2018, the NTV7 logo doesn't move to the left, and the slogan doesn't pop out of the logo.

Technique: CGI.

Audio: An instrumental portion of Be With You by Mondays, accompanied by a swooshing sound at the end. At the end, a woman says "NTV Tujuh, Feel It." Starting from December 31, 2018, the woman's voice is omitted.

Unused IDs

1st ID (17th Anniversary variant) (April? 2015)

Visuals:

Technique: CGI.

Audio:

2nd ID (2018)

Visuals:

Technique: A combination of live action and CGI, produced by Dragon Rouge.

Audio: A series of men beatboxing.

Availability: This ID can be found on Dragon Rouge's official page on NTV7.

3rd ID (2018)

Visuals:

Technique: A combination of live action and CGI, produced by Tan Ying Xing, with video editing being done by Aliff JJ Abd Majid.

Audio: