Draft:Network 10
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This page shows IDs used on the national network from the homogenisation of the brand in 1983 onwards. Pre-1983, branding was varied between stations. For Idents from this period as well as other region-specific IDs, see Network 10 Local IDs (Australia).
Background
Network 10 is one of Australia's three commercial television networks. Launched in 1964 on ATV-0 in Melbourne and TEN-10 in Sydney, the network was first known as the Independent Television System then as the 0/10 network, in reference to the channel numbers of its first two stations. By 1988, ATV-0 had moved frequencies to channel 10, aligning itself with the rest of the network, which was rebranded as Network Ten. The network was and still is aimed more at a younger demographic than the other commercial networks, embracing the swinging sixties at launch and becoming renowned for its teen-oriented programming, such as Cheez-TV in the 1990s. In the 2000s, the network reached its peak with reality shows such as Australian Idol, The Biggest Loser and later Masterchef Australia bringing ratings success, though by the late 2010s, this success had faded and in June 2017 the network went into administration, before being bought out by ViacomCBS in October that year. Following the buyout, the company was restyled as "Network 10", replacing the word with a numeral, and an entirely new logo was introduced for the first time in 27 years.
6th Logo (1983-1984)
Nickname: "Ten out of Ten Australia II" "Australia Squares"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
8th Logo (1988-1989)
Logo: TBA
Variant: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
9th Logo (1989-1991)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
10th Logo (1991-1994)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
11th Logo (1995-1996)
Nicknames: "Give Me Ten!"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
12th Logo (1997-1998)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
13th Logo (Early 1999)
Nicknames: "Light Streaks"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
15th Logo (2001-2002)
Nicknames: "Seriously"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: The "Seriously" slogan introduced in this ident would last the next 17 years and would be heavily associated with their "Golden era" from the early 2000s to the early 2010s.
16th Logo (2002-2006)
Nicknames: "Seriously II" "Camera Touch"
Logo: Stars of various Ten shows, both locally produced and imported, interact with the camera on a white background in monochrome. This usually ends with the individual touching the camera, causing the Ten logo to appear alongside the slogan "Seriously"
Variants:
- The idents were updated over time to feature different people
- The first half of an ident would often lead into the program lineup, after which, the end of the ident would play out.
FX/SFX: TBA
Music/Sounds: Various, depending on the ident
Availability: Extinct. Check your recordings
Editor's Note: The basic concept of this ident would be used for the next decade and a half in various forms.
16th Logo (2002-2006)
Nicknames: "Seriously III" "Rewrite"
Logo: Network Ten stars appear in monochrome on a white background like before with the "seriously" slogan on screen in front of them. Each individual peels letters, which seem to be some kind of stickers, and rearranges them the word into a different word or phrase, sometimes even writing in new letters with a marker. We then cut to the Ten logo.
Variants: Here are the idents currently known to exist:
- Presenter and Australian TV icon Bert Newton creates the word "Bertiously"
- Neighbours actor Stefan Dennis (Paul Robinson) creates the phrase "I'm sly"
- Fellow Neighbours actor Patrick Harvey (Connor O'Neill) replaces the word entirely with "Neigbbours"
- Comedian and presenter Rove McManus changes the word into the title of his show "Rove Live"
FX/SFX: TBA
Music/Sounds: A contemporary techno beat
Availability: Extinct. Check your recordings
Editor's Note: A very quirky, fun ident that is very typical of Ten's style at the time
17th Logo (2008-2012)
Nicknames: "Seriously IV" "Camera Touch III"
Logo: An updated version of the previous ident's concept, now featuring Ten's updated glossy logo and a stylised pointing hand as a secondary graphic.
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None
