Draft:SK Telecom (Bootscreens)

From the Audiovisual Identity Database, the motion graphics museum




Background

SK Telecom Co., Ltd., abbreviated as SKT (Korean: SK텔레콤 or 에스케이텔레콤) is a South Korean wireless telecommunications operator and former film distributor and is part of the SK Group, one of the country's largest chaebols. It is the largest wireless carrier in South Korea, with 27.019 million subscribers as of Q4 2017, with 50.5% of the overall market share (according to a 2008 report).

1st Screen (2005-2007)

Visuals:

  • Startup: There is a red-tinted cloudy sky with multiple 2D butterflies in red/orange flying in from the bottom-left. One of these butterflies moves close to the screen, revealing the text "SK telecom" on a white/red vignette background. The butterfly then flies into the top-right of the "SK" text, and the vignette clears.
  • Shutdown: The sequence starts with the end result from before. The butterfly flies out and moves close to the screen, changing the screen to red with the same logo appearing in white.

Technique: Animated sequence stored in the phone's ROM.

Audio:

  • Startup: A soothing harp theme.
  • Shutdown: A rearrangement of the harp theme.

Availability: [Examples?]

2nd Screen (2007-2009)

Visuals:

  • Startup: On a white background, two red and orange ribbons appear moving from the left, forming a left-facing "T" at the center.
  • Shutdown: The sequence starts with the "T" from before. Both ribbons then fly away into the top corners, leaving the white background.

Technique: Animated sequence stored in the phone's ROM.

Audio:

  • Startup: A chime synth at the beginning, then a whoosh, leading into a happy 5-note bell theme.
  • Shutdown: A quiet bell playing part of the theme of before, followed by a beeping synth playing the full 5-note theme, along with a whoosh.

Availability: [Examples?]

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