Draft:Sadia/Logo Variations

From the Audiovisual Identity Database, the motion graphics museum



Presunto Sadia (April 1993-1996)

  • April 1993: There is a wooden table at the bottom of a cloudy background (with the Presunto Sadia at the left of the table; a plate--consisting of slices of the Presunto Sadia rolled to half, with slices of cucumber dipped in cream cheese--next to the Presunto Sadia; and a wooden faucet resembling what looks like one half of the semicircle with a textile sheet--whose pattern consists of two purple rectangles with a pink line inbetween them above a light-tan top and a blue rectangle at the bottom, and underneath is an upside-down copy of the same pattern--at the right of the table). The animation from the 1st ID is used and starts off after someone's hand is seen putting a fork on one of the slices from the plate to the right side of the screen. The voiceover (Gutemberg Ramos) says "Presunto Sadia. Presunto só do melhor, só da Sadia."
  • 1993?-1996: Same as above, except the background is the same from the 1st ID and the camera is also zoomed-out. Starting in 1994, the voiceover simply says "Presunto. Só do melhor, só da Sadia."

Peru Sadia (1993?-May 1996)
  • Ceia (1993?-1996?) and Dia das Mães (May 1994-1996): There is a large table at the bottom of the cloudy background (with a large plate of the Peru Sadia surrounded by purple and green grapes at the center of the table; and a glass of white wine at the right of the table). The animation from the 1st ID is used. The hand puts a slice of the Peru Sadia as a knife holds the slice with the fork from the plate to the right side of the screen until the company name finishes scrolling. The voiceover (Gutemberg Ramos) says "Peru Sadia." (on both versions) followed by "O gosto que só a ceia merece." (on the former version) or "O gosto que o Dia das Mães merece." (on the latter version).
  • Natal (December 1993-December 24, 1995): The background is a night starry sky; there is a large table at the bottom of the background (with a different large plate of the same Peru Sadia albeit surrounded by peach in syrup at the center of the table; and a Christmas ornament at the right of the table). The camera zooms out (as the hand puts a slice of the Peru Sadia as a knife holds the slice with the fork from the plate to another plate with the peach in syrup and the "farofa" visible) until it reveals the full table as the camera stops for a bit before the company name in red fades in. The voiceover (Gutemberg Ramos) says "Peru Sadia. Tenro e saboroso. Seu Natal merece."

Qualy (July 1993-1996?)
  • There is a white table at the bottom of the sky background (with the Qualy at the center of the table and breakfast at the left and center of the table; a teapot at the left of the table; and a plate with a cup of tea at the right of the table). The animation from the 1st ID is used. As the company name starts scrolling, the hand opens the Qualy and brings the lid to the right side of the screen. The voiceover (Gutemberg Ramos) says "Qualy. Qualidade de vida começa com Qualy." (the slogan that has been used for Sadia's margarine product known as "Qualy").

Deline (1993?-199?)
  • Same as the Qualy Sadia version, except the Qualy Sadia at the center of the table is replaced with the Deline at the right of the table and the plate with the cup of tea is at the center of the table. Also, the breakfast is slightly different. The voiceover (Gutemberg Ramos) says "Deline. Deu 'bom dia' que deu melhor ainda."

Salsicha Sadia (August 1993-1996)
  • There is a table at the bottom of the sky background (with a plate of the Salsicha Sadia--10 units per package--at the right of the table; a straw basket--containing three hot dogs and what look like pita breads or tortillas--at the center of the table and a small bowl of mustard next to the basket; and a bowl of two apples and what looks like a peach at the left of the table). The animation from the 1st ID is used. As the company name starts scrolling, the hand puts a fork on the left of the three units above other seven from the plate to the right side of the screen. The voiceover (Gutemberg Ramos) says "Salsicha Sadia. Salsicha é Sadia."

Almôndegas Sadia (August 1993?-199?)
  • There is a table at the bottom of the sky background (with a plate of spaghetti at the right of the table; and the package of the Almôndegas Sadia at the left of the table). The animation from the 1st ID is used. The hand brings a scoop of meatballs in sauce from the right side of the screen and puts the meatballs and sauce to the plate and then the hand slides to the right side of the screen before the company name starts scrolling. The voiceover (Gutemberg Ramos) says "Almôndegas Sadia. 'Bon apetito!'".

Hambúrguer Sadia (September 1993-1995?)
  • There is a table at the bottom of the sky background (with a plate [containing a slice of bun--with mayonnaise above and lettuce {and two slices of pickles next to the lettuce} and two slices of tomato above-- and a slice of sesame bun next to it] at the right of the table; and the package of the Hambúrguer Sadia at the left of the table). The animation from the 1st ID is used. The hand brings the hamburger in a metallic spatula from the right side of the screen and puts the hamburger to the bun next to the sesame bun slice and as the company name starts scrolling the spatula slides to the right side of the screen. The voiceover (Gutemberg Ramos) says "Hambúrguer Sadia. O hambúrguer do barulho."

Linguiça Toscana Sadia (April 1994-199?)
  • There is a metallic table at the bottom of a different cloudy background (with a plate of two grilled sausages--with lettuce and tomato slices--at the center of the table; a conjunct of white towels at the left of the table; and two fashion-like glasses [one with white candle and the other one with black candle deformed from the light in the white candle] at the left of the table). The animation from the 1st ID is used. At the start, the hand is off-screen with a grilled knife bringing another grilled sausage from the right side of the screen and putting it to the plate and then the knife slides to the right side of the screen. The voiceover (Gutemberg Ramos) says "Linguiça Sadia. Qualidade, à olhos vistos."

Sadia 50 anos (August 1-31, 1994)
  • Just the ending of the 50th anniversary commercial with the ending of the commercial song "Without Love" finishing over it. The voiceover (Gutemberg Ramos) saying "Sadia 50 anos. A vida com amor é mais Sadia."

Pratice Line (1993? or 1994?-1995?)
  • There is a table at the bottom of the sky background (with a plate--containing lettuce and tomato and a unit of chicken steak--at the left of the table; and the package of the Pratice Line at the right of the table). The animation from the 1st ID is used. At the start, the hand brings the hamburger in a metallic spatula from the left side of the screen and puts another unit of chicken steak to the plate and then the spatula slides to the left side of the screen. The voiceover (Gutemberg Ramos) says "Pratice Line. Pedaços de frango empanados, da Sadia."

Presunto de Peru Califórnia (August 1995-1996?)
  • It starts with the camera in close-up where a ham manufacturer is seen processing a slice of turkey ham. It then cuts to another scene against a black surface (next to the manufacturer) where the slice is put to the slices already manufactured. It then cuts to the same manufacturer but the Presunto de Peru Califórnia Sadia is visible at the left of a movimented part of the same manufacturer that moves to the right. Afterwards, the camera stops. Then, the company name fades in at the top-left corner of the screen. The voiceover (Gutemberg Ramos) says "Presunto de Peru Califórnia, é da Sadia, é do peru."
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