Draft:TF1 PUB

Background

TF1 PUB (formerly known as TF1 Publicité) is a french advertising network, part of TF1 and created in 1987. Advertisements for TF1's channels (TF1, TFX, TMC, TF1 Séries Films, LCI, etc.) and websites are provided by them. They also provide advertising for some radio stations such as Les Indés Radio and overseas channels like Antenne Réunion. TF1 PUB also handles advertising for Bouygues Telecom's mobile web services and mail messaging, being an affiliate of TF1's parent company, Bouygues.

Before individual advertising networks were created to handle and provide advertisements to various channels, TF1, Antenne 2 and FR3 (as well as Radio France for their radio stations) all depended on the Régie Française de Publicité, created in 1969 and which survived the ORTF's breakup. Each of their commercial break bumpers had to display the RFP's name, with different logos made to add a visual cue. Canal+ would be the first to become independent advertising-wise, as its commercials weren't provided by the RFP. Other channels would soon follow suit, namely TF1 in 1987 once the channel was bought out by Bouygues. In turn, TF1 Publicité took over the RFP to provide advertisements to TF1.

1st Logo (1975-1982)

Logo: On a brown-purple wallpaper background, the stylized word "rFp" in purple/white draws itself. "p" then pans down to make way for a diamond with a "1" inside a circle in it in the same color as the abstract. "RÉGIE FRANÇAISE DE PUBLICITÉ" and a TF1 logo appears underneath as the TF1 logo flashes repeatedly.

Technique: Cel animation.

Music/Sounds: A decreasing synth sounder.

2nd Logo (1982-1986)

Logo: On a metallic blue background, we see the "rFp" logo from before with a diamond above the "p". The letters and the diamond become silver one-by-one, and a red circle appears on the diamond. As "p" becomes silver, "REGIE FRANCAISE DE PUBLICITE" (without the diacritics) with a TF1 logo beside it appears underneath. The background shines.

Technique: 2D animation.

Music/Sounds: An early 80s synth tune.

Music/Sounds Variant: A higher pitched version exist with a slightly different, but almost identical, melody.

Availability: However, the bumper and its higher pitched variant have been preserved on archival websites.

3rd Logo (1986-1987)

Logo: On a segmented blue background, a translucent TF1 logo fades in, then silver segments of a circle and a ring fly in. "Régie Française de Publicitié" wipes in below.

Technique: CGI.

Music/Sounds: A rising choir, then a synth flute fanfare backed by a drum beat.

4th Logo (1987-1988)

Without "PUBLICITE"
The "Searchlight" variant
The "Searchlight" variant without the "Publitcite" word

Logo: On a yellow black background, we see a yellow (or brown) triangle with the word "tf1" in the left of it, flip up to the center of the screen. As the triangle and the word flip in, there are are a bunch of white boxes flipping in below the triangle that contain the letters like: "P", "U", "B", "L", "I", "C", "T", "E". And a blue line draws in at the end.

Trivia: This commercial break bumper was the first to be created following TF1's privatization and also the first to be created under their own advertising network, TF1 Publicité.

Variants:

Sometimes, there's a shorter (or a reversed) version which only has the white boxes and the line do the same animation, but in reversed. The triangle and the "tf1" word is still.
There's also a variant that has the space background instead of a black background. And this version also added in a lots of pink searchlights that do the same thing as the yellow triangle.
And like the normal variant, the "searchlight" variant has the shorter variant which has the searchlights move and the space background is still replaces the black background. The line and the boxes do the same animation in reversed and the triangle with the word "tf1" is still in still.

Technique: CGI.

Music/Sounds: A rearranged version of the previous music.

5th Logo (1988-1989)

Logo:

Variants:

Technique: CGI.

Music/Sounds:

Music/Sounds Variants:

6th Logo (1989-1991)

Futura Light variant
Gill Sans Ultra Bold variant
1990 logo variant

Ciné Dimanche variant
Christmas variant

Logo: On a digital background reminiscent of space, the text "TF1 PUBLICITE" fades in letter by letter at the bottom of the screen.

Variants:

In September 1989, the font used for "TF1 PUBLICITE", Futura Light, changed to what would eventually become TF1's iconic font still used for their logo to this day, Gill Sans Ultra Bold. The animation also changed from a letter-by-letter fade in to the text fading from bottom to top.
Once TF1's 1990 logo was properly introduced, the overall look of the bumper stayed the same but TF1's logo has been moved to the top of the screen while the word "PUBLICITE" stayed at the bottom.
A variant of the text-only version in Gill Sans Ultra Bold existed for commercial breaks in-between two movies during "Ciné Dimanche". The title card of the block would be shown before being cropped into a rectangle, the rest of the screen showing the regular bumper.
A Christmas variant had the text colored gold.

Technique: CGI animation.

Music/Sounds: Soft synth sounds accompanied by a 5-note melody from a flute.

Availability: All versions are available to view on archival websites.

7th? Logo (1999(?)-2006)

Logo: Depends on the variant. Listed below

Variants:

Curling I: On a white background, a green "P" and "B" are placed as a green "U" slides into the other letters, like a curling. The hitting causes the letters to bounce around the background eventually spelling "PUB".
Spinning I: On a white background, the camera rotates around blue "PUB"(in the same font as Curling I) and at one point they all simultaneously rotate.
Floating I: On a white background, a purplish "PUB" float around.
Leapfrog I: On a black background, a pinkish "PUB" play leapfrog.
Sliding I: On a white background, a blue "PUB" stand, and afterwards, they slide away.
Swinging I: On a white background, a pink "PUB"(aligned vertically) swings around.
Spinning II: Same as Spinning I.
Curling II: Same as Curling I, but the text is red, and the letters fall down.
Other variants: Unknown

8th? Logo (2006-2008)

Logo: Unknown

Technique: CGI.

Music/Sounds: Depends on the variant,

9th? Logo (2006-2013)

Logo: Depends on the variant. This usually features the word "PUB" against different settings, in different fonts according to the variant. A TF1 logo can be seen below.

Variants: Depends on the variant.

Technique: CGI.

Music/Sounds: Depends on the variant,

10th? Logo (2013-2018(?))

Logo: Depends on the variant, but all of these include an abstract "pub" logo against an object. Then, we rotate to see actions behind the logo that also depend on the variant. Underneath all of that is a small TF1 logo, now with a gradient in the blue and red boxes.

Variant: Variants exist where we start with the rear portion of the logo instead. Then, we rotate back to see the "pub" logo.

Technique: CGI. These were animated by Roof Studio under the agency Naked Compagnie.

Music/Sounds: Depends on the variant. A 6-note leitmotif can be heard in most variants, used throughout this branding.

11th? Logo (2021- )

Logo: Superimposed over either live-action footage of some landmarks of France or CGI-generated imagery is the translucent abstract word "pub", which wipes in. A light shines in between the "p" and the "u", giving off a lens flare. Underneath all of that is a small TF1 logo from the previous logo.

Technique: A hybrid of live-action and CGI.

Music/Sounds: A reversed snapping sound which leads into a decreasing 3-note piano tune. It is actually a tamer remix of the leitmotif used in the 2013 branding.