Draft:Xinjiang A&V Publishing House

From the Audiovisual Identity Database, the motion graphics museum





1st Logo (1987-mid 1990's)

Visuals: Against a white background, there lies the logo, under it shows the Uyghur text reading "شنجاك ئون-سن نه شرییاتی" and the Chinese text reading "新疆音像出版社".

Technique: Live-action.

Audio: A traditional Uyghur song.

Availablity: Seen on a VHS tape of 92 Legendary La Rose Noire.

2nd Logo (Mid 1990's)

Visuals: On a black background, a dark yellow rectangle with an irregular six-sided shape in white with a picture of a camel punctured through it on it zooms in from the top of the screen and moves upwards to settle at the top of the screen. Then, Chinese text reading "新疆音像出版社" flips in at the bottom of the screen, and Uyghur text reading "شنجاك ئون-سن نه شرییاتی" zooms in and settles between the logo and the Chinese text.

Technique: Computer animation.

Audio: None.

Availability: Unknown. [Examples?]

3rd Logo (Mid 1990's)

Visuals: Against a black-gray gradient background, the logo along with the Chinese translation of the company name under it zooms in towards the screen and settles. The Uyghur translation of the company name flips in and settles between the logo and the Chinese text. The background darkens, flashes appear around the Uyghur text, and the Chinese text shines three times. A duplicate of the Uyghur text forms, and the background continues to darken and light up, flashes continue appearing on the Uyghur text, and the Chinese text continues shining.

Technique: Computer animation.

Audio: A triumphant synth tune.

Availability: Unknown. [Examples?]

4th Logo (1999?)

Visuals: On a dark yellow-black gradient background, the logo flies in from the top of the screen and settles, as the Uyghur and Chinese translations of the company name, both in yellow, wipe in below, starting from its right and left positions respectively.

Technique: Computer animation.

Audio: A twenty-eight-note dubstep tune.

Availability: Unknown. [Examples?]

5th Logo (early-mid 2000's)

Visuals: On a black and purple galaxy background with repeated spirit-like lights shows a gold outline of the logo being drawn. After being complete, the logo zooms out and glows. The scene then fades to the logo beaming out onto a desert scenery. The Uyghur company name in cyan flies into the screen while the Chinese company name in gold rotates back & forth until being in the center.

Technique: CGI.

Audio: A MIDI-esque desert-themed tune, accompanied with sparkling sounds & wind ambience.

Availability: Seen on music concert VCDs printed by the publishing house.

6th Logo (mid 2000's-early 2010's)

Visuals: Unknown

Technique: CGI.

Audio: A MIDI-esque triumphant fanfare, accompanied by wind blowing ambience.

Availability: Unknown. [Examples?]

7th Logo (early 2010's-)

Visuals: Unknown

Technique: CGI.

Audio: Same as before, but shortened.

Availability: Unknown. [Examples?]

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