E! Original Series

Background

E!, formerly known as Entertainment Television, is a cable network whose main focus is on pop culture. Their programming mostly consists of news documentaries and reality shows.

1st Logo (1992-1998)

Logo: We just see the print Entertainment Television logo over a black background, with copyright information below.

Variant: A version exists where the text reads "THIS HAS BEEN AN E! ENTERTAINMENT TELEVISION PRODUCTION" instead.

Technique: 2D computer animation.

Music/Sounds: The end of the show.

Availability: Only seen on Behind the Scenes.

2nd Logo (1993-1998)

Logo: Over rapidly flashing images of various objects, we see a square with a blue border, containing a pink version of the E! exclamation point logo with a white border. The logo rotates around frame by frame. Copyright info appears in a white box below.

Technique: 2D computer animation.

Music/Sounds: The end of the show.

Availability: Only seen on Look Inside Game Shows.

3rd Logo (1994)

Logo: Over a purple background, we see a rectangle split in half with blue and green colors. At the center, we see a red and yellow version of the Entertainment Television logo with a black dot. Behind the logo is a barely visible star that rotates. Around the border of the rectangle are four smaller squares with images relating to the entertainment industry. They change colors throughout the logo.

Technique: 2D computer animation.

Music/Sounds: The end of the show.

Availability: Seen on FYE: Star Trek.

4th Logo (1995)

Logo: We simply see the print Entertainment Television logo fade in, with a copyright notice below.

Technique: 2D computer animation.

Music/Sounds: The end of the show.

Availability: Seen on Howard Stern.

5th Logo (1997)

Logo: A red bordered circle appears, looping between six images of various people, doing various activities. While this is happening, over a white background with several "headlines" that somewhat resemble a newspaper, a ((color|gold|yellow}} curved arrow zooms in and rotates. As the arrow reaches its final position, the Entertainment Television print logo appears, along with copyright info.

Technique: 2D computer animation.

Music/Sounds: The end theme of the show.

Availability: Seen on The Gossip Show.

6th Logo (1998-2001)

Logo: The Entertainment Television logo and a copyright notice is seen, with them and the background rapidly changing colors throughout the entire logo.

Technique: 2D computer animation.

Music/Sounds: The end theme of the show.

Availability: Seen on 1998-2001 episodes of E: True Hollywood Story.

7th Logo (2001-2006)

Logo: A flash of light appears. The light then reduces to a single beam at the center, as the Entertainment Television logo fades in, with a URL below it. Copyright information appears below.

Technique: Simple CGI animation.

Music/Sounds: A synth whoosh, with an angelic-like drone.

Availability: Seen on E: True Hollywood Story.

8th Logo (2006-2008)

Logo: Over a gray background comprised of an array of the letter "E", we see three Entertainment Television logos streaking past us, two of them with a white exclamation point and red letter, and the final one with the normal coloring. The third logo stops just as it gets up-close to the camera, and copyright information fades in.

Variant: There is a version of this on an aqua blue background, with dots throughout the screen. The animation otherwise is identical.

Technique: Simple computer animation by Troika Design Group.

Music/Sounds: Three vocalized whooshes, one for each time the logo gets up-close to the camera.

Availability: Extinct.

9th Logo (2006-2007)

Logo: Over a gray gradient background, we see the Entertainment Television logo on the right hand side of the screen, up-close to the camera. Behind it, several outlined clones merge together until they hit the logo at the front. As that happens, the logo forms a ripple effect behind it. This animation loops for the duration of the logo.

Technique: Simple computer animation.

Music/Sounds: Same as the previous logo.

Availability: Seen on High Maintenance 90210.

10th Logo (2009)

Logo: On a blue background, two rectangles of slightly different shades slide down behind a large Entertainment Television logo. Copyright information appears in the top left corner, with the year being in a much larger font and in an orange color. Several rectangles then appear and zoom out behind the logo.

Technique: Computer animation.

Music/Sounds: Same as the previous two logos.

Availability: Seen on Streets of Hollywood.

11th Logo (2016-2022)

Logo: Various white and light blue rectangles move throughout the screen, forming the Entertainment Television logo, and the text "ORIGINA{{L SERIES". Random letters then flash the light blue color, then turn completely white.

Technique: 2D computer animation.

Music/Sounds: A synth pad which echoes throughout.

Availability: Seen on various different E! shows from around the time period, such as Hollywood and Football.

12th Logo (2022-)

Logo: A pink Entertainment Television logo moves up over a dark brown background. The screen then cuts to pink, with "ORIGINAL" and "SERIES" moving together. A rapid-cut then shows the two text, now white over a black background, moving left towards the Entertainment Television logo from before, forming "E! ORIGINAL SERIES".

Technique: 2D computer animation.

Music/Sounds: The end title of the show.

Availability: Seen on most E! programming starting in 2022.