Earth's Best Organic

Background

Earth's Best, also known as Earth's Best Organic, is an organic baby food brand made from organically grown fruits and vegetables. It was founded by twins Ron and Arnie Koss, who developed the idea for the brand in the mid-1970s while they were working at a natural food store in New York, seeing few natural food items for babies. After receiving funding to manufacture the brand, they began to develop the brand in 1984. They officially launched Earth's Best three years later; it was the first organic baby food brand. By 1990, the brand was the fourth-ranked baby food based on sales. Heinz purchased Earth's Best in 1991; eight years later, the brand was purchased by Hain Celestial Group. In addition to baby food, Earth's Best manufactures organic baby formula.

Contents

1st Bumper (2006-2008)	2nd Bumper (2008-2014)	3rd Bumper (2012-2014)

1st Bumper (2006-2008)

Visuals: The Earth's Best Organic logo is seen on a watering can held by a young girl watering plants on a farm. Suddenly, the vines begin to grow longer as the girl grabs hold of a tomato vine and is launched into the air. She then bounces off a leaf and lands near a pumpkin patch before sliding in a peapod as peas fly everywhere. After the plants cover the screen for a second, the girl sees a darkened vine with pears and tomatoes growing on it and touches it, causing it to glow. A butterfly then appears and the girl chases after it while running to the same farm as seen earlier. The Earth's Best Organic logo then zooms out as the camera focuses on the farm on a light blue background.

Trivia: This bumper was produced by Robert Michaels.

Variant: During the closing fundings for Sesame Street, the ending shot is still.

Technique: Computer animation.

Audio: Playful music that turns intense before having an orchestral finale, with a kid saying "Earth's Best Organic infant formula, baby and toddler food is a natural sponsor of Sesame Street. Healthy habits for life are the Earth's Best way to grow."

Audio Variants:

On Robert Michaels' upload of the bumper on YouTube, a different announcer is heard, is delayed by 2 seconds and the line "infant formula" is not said.
On the still variant, Roscoe Orman (who plays Gordon on the show) states "Sesame Street is also brought to you by Earth's Best Organic..." as the 1992-2007 closing theme plays.

Availability: Seen on broadcasts of Sesame Street from the time.

2nd Bumper (2008-2014)

Visuals: The Earth's Best Organic logo, now in 3D form, appears on a blue sky with clouds and rays of sun. The camera suddenly drops down as the farm is seen dancing and a butterfly flies past, and stops in a small forest, where a young boy is using various fruits and vegetables as drums. The boy then races down a row of plants as a quartet of flowers makes a short trumpet fanfare. The boy races down a row of peapods growing and plays them like a xylophone, causing them to glow neon yellow. He then pulls a carrot out of the ground and plays it like a wind instrument as the food dances around him. As the camera zooms out, a wavy circle appears on a white background, which is then covered by the Earth's Best Organic logo as the URL "www.earthsbest.com", in blue, and byline "Earth's Best® is a trademark of The Hain Celestial Group, Inc." appear below.

Variant: During the closing fundings for Sesame Street, the ending shot is still. From 2013-2014, the logo is shown in 2D form and the byline font is changed.

Technique: CGI.

Audio: Music that corresponds with the actions as a girl says the same announcement from the previous bumper.

Audio Variant: The still variant uses the voiceover from before. From 2010-2014, the announcement was provided by Chris Knowings, who plays Chris on the show.

Availability: Seen on broadcasts of Sesame Street from the time. Despite the bumper being replaced by the next one in 2012, the still variant shown on the closing fundings remained in use until the bumpers were retired.

3rd Bumper (2012-2014)

Visuals: The Earth's Best Organic logo is seen on a tree as a young boy runs in from behind and jumps down a hole in front of the tree. He then lands in a world filled with multiple fruits and vegetables, and bounces off of both a pear and an apple as the camera follows. This then cuts to the world through the boy's perspective as he soars past raspberries and carrots flying in the air before landing on and bouncing off of another pear; as this happens, the bumper cuts back to the boy, now viewed from another angle. He then grabs hold of a blueberry balloon and flies through the air before letting go and sliding down a bunch of bananas. He lands in front of the tree again and jumps multiple times as the camera zooms into the tree, and the URL and byline fade in below.

Technique: CGI.

Audio: Playful music as a young boy says the same announcement from the previous bumpers; however, the final line is altered to "Nurturing your child the natural way is the Earth's Best way to grow!"

Availability: Seen on broadcasts of Sesame Street from the time.