East North People Culture Communication

From the Audiovisual Identity Database, the motion graphics museum


Background

East North People Culture Communication (东北人文化传播有限公司) is one of the main Chinese audiovisual distributors in the Liaoning province market.

Logo (Early 2000s)

Visuals: The logo begins on a black/purple space background, with a part of the Earth shown spinning on the right side. A golden filmstrip appears moving from the left, and waves in the form of an "M"-like zig-zag. A yellow comet appears on the top-right corner and begins turning near the left. Meanwhile, footage of the beginning of the 1994 Universe logo appears at the center, while the filmstrip partly fades at the left side, now mostly transparent. Three green, red and blue CDs are shown flying from the right and spinning in a circle. All the elements then fade out into a different purple space background that zooms, and a zooming red/blue logo containing the letter "E", a blue disc and the red characters "东北人", with a line separating them and the text "EAST NORTH PEOPLE" shown below. At the same time, the white Chinese text "东北人文化传播有限公司", having a golden border, zooms out at the center. Both elements then settle into place, with the background still zooming in.

Technique: A mix of CGI and 2D animation.

Audio: "Regal Fanfare (6)" by Keith Mansfield, the same theme used on the Universe logo.

Availability: Unknown. [Examples?]

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