Emelco
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
ILEnthusiast and Electra
ILEnthusiast and Electra
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Background
Emelco was an Argentine film production studio. It supposedly had annual contracts with 530 Argentine cinemas in 1946, and even opened an office in New York City. In 1966, the studios became the property of the Industrial Bank of the Argentine Republic and the studio was granted on loan to Club Banco Industrial de la República Argentina.
1st Logo (June 19, 1947)
Visuals: Fading in, there is a silhouette of what appears to be a silhouette the Emelco logo against a diagonally black-striped background within a frame. After a few seconds, an italicized "EMELCO" on the left side, along with a smaller italicized "presenta" on its bottom right, both in white, fade in front of the silhouette, which is followed by a spotlight illuminating the silhouette that reveals the logo: a stone carving of a rising line graph against a grid standing upright on a chiseled base. The logo remains static for a few seconds before fading.
Technique: Live-action fading effects.
Audio: A loud and heroic brass fanfare.
Availability: Seen on El retrato.
2nd Logo (November 30, 1948-January 4, 1951)
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Visuals: Over a black background, there is a stone vertically wiping in at its side. The background crossfades to a pulsating sunray pattern and the stone turns to the right, revealing the same stone with a line chart at the top-right of it but with "EMELCO" at its center. The stone slowly zooms in and "PRESENTA" appears underneath.
Technique: Practical effects.
Audio: A loud and heroic brass fanfare.
Availability: So far seen on Tierra del Fuego, Vidalita, Diez segundos, La Danza del fuego, Arroz Con Leche, and Derecho viejo.
