Event Cinemas
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DannyTheMuppetMan
Editions by
Henrynguye5 and DannyTheMuppetMan
Video captures courtesy of
Poswordidents/phonerecording and Iron Man Ashton A. Fans PAW Patrol / MLP. Fan 2021
Background
Event Cinemas is a Australian cinema chain formed in 2008 by Greater Union and Birch, Carroll and Coyle owner Amalgamated Holdings Limited (renamed in 2015 as Event Hospitality & Entertainment Limited) to replace both of the aforementioned brands. Similar to the UK's Vue, the cinema also offers live events, like sports, concerts and TV broadcasts. Nowadays, only a few of the former Greater Union cinemas remain, while the renamed BCC Cinemas still exists.
1st Logo (Early 2010s-2019)
Visuals: In a black misty background with a light coming from the bottom-left, the screen passes through lots of separate red rectangles which all form a squared tunnel as the camera zooms through it. After the screen passes by several other rectangles in the left and right sides of the screen is various rectangles spinning around in the centre of the screen. They then come closer together until they form the word "EVENT" in a custom red font with the "V" being bigger than the rest of the letters. The spaced-out letters "CINEMAS" then appear below the text by spinning until they face the direction the text is facing, and the URL "eventcinemas.com.au" appears below that. The fully-formed logo then slowly turns to the right.
Variant: There are very similar variants for both the V-Max and Gold Class rooms. In both bumpers, there is their respective logos being formed in a similar way as the "EVENT" text in the main logo, but there is no zoom in and they all individually spin before coming together. Then, they all separate themselves and the normal logo's animation follows, only with the tunnel shape being replaced by the text "ONLY AT" in either gold or silver, depending on the variant. On 3D V-Max screenings, "3D" appears in red below the V-Max logo.
Technique: CGI.
Audio: Whooshing as the rectangles pass by the screen, a dark synth and a soft hiss that gets louder and louder as the letters form "EVENT", a more electric hiss as "CINEMAS" appears and a soft chime and synth finish.
Audio Variant: Both of the variants described above have the same audio. First, various chimes and whooshes similar to the Eidos Interactive logo are heard, and a loud popping sound when the letters separate themselves. The rest of the logo is basically the same as the normal logo, except for an additional whoosh when "ONLY AT" passes by the screen.
Availability: These logos served as feature presentation bumpers before the movie would begin, until 2019 when Event changed their logo.
2nd Logo (2019-)
Visuals: The screen cuts into a background full of white square patterns that all move in synchronisation. The screen then cuts to various "L" shaped patterns, then "V"s moving downwards. After that, the screen cuts to various white "V"s in front of each other, as the camera turns to the centre and zooms backwards through the "V"s, some of them along the way being red. After a few more red "V"s, the 2019 Event Cinemas logo is revealed, which is basically the previous print logo, except with the "V" being the same size as the other letters. "CINEMAS" then appears below "EVENT" via a downwards scroll effect.
Variants:
- A variant exists where the final logo and every "V" is white.
- As with the last logo, V-Max and Gold Class have their own variants, in which for Gold Class some of the "V"s and the final "EVENT" logo are gold, and for V-Max they're silver. Both variants end with the "EVENT" logo zooming to the left side of the screen, with a white horizontal line appearing in between the text and the room's name. For V-Max, "V-MAX" zooms out and positions itself to the right side of the line, and for Gold Class a sparkling trail reveals the "GOLD CLASS" text.
Technique: CGI.
Audio: There is a single note held throughout the whole pattern segment, with various synth drones when each pattern is shown, with a different note when the screen zooms out from the "V"s. Of course, several whooshes are heard zooming through the "V"s. As soon as the Event logo appears, the note from the beginning returns, along with a three-note sounder.
Audio Variant: Both V-Max and Gold Class have the same music as the normal logo, but the end sounder is louder.
Availability: Seen as a feature presentation bumper since Event changed its identity in 2019.
