Farmer's Insurance

Background

Farmers Insurance Group (informally Farmers) is an American insurer group of vehicles, homes and small businesses and also provides other insurance and financial services products. Farmers Insurance has more than 48,000 exclusive and independent agents and approximately 21,000 employees. Farmers is the trade name for three reciprocal insurers, Farmers, Fire, and Truck owned by their policyholders. The non-claims activities of Farmers are managed by an attorney in fact, Farmers Group Inc, which is a wholly owned subsidiary of Swiss-based Zurich Insurance Group.

1st Logo (2010-)

2010-2013
2013-

Logo: We see the corporate 1940s Farmers Insurance logo slowly rotate in. A link to their website and byline are seen below as well as the text "auto |home |life | business".

Later Variant: Starting in 2013, the 1940s Farmers Insurance logo is replaced with the current corporate Farmers Insurance logo (a sunburst with a shield). Also, "auto" and "home" in "auto |home |life | business" are swapped and the text is in a different font, now saying "home |auto |life | business".

Technique: Simple CGI.

Music/Sounds: An army/chorus shouting "We are Farmers! Bum-ba-dum-bum-bum-bum-bum!".

Availability: Can be seen on most of their commercials.

Legacy: Like Stanley Steemer, Empire Today, and The General, this logo is known for its memorable and sometimes humorous jingle.