Fathom Events

Background

Fathom Events is an entertainment content provider that broadcasts entertainment events in movie theaters throughout the United States, including Metropolitan Opera Live in HD, the performing arts, major sporting events, and music concerts.

The company was spun out of National CineMedia in 2013 to focus on live performances that National CineMedia had started presenting; the parent company remained focused on producing advertising for movie theaters, which had been its original business. Fathom Events is owned by AC JV, LLC, a joint venture of AMC Theatres, Cinemark Theatres, and Regal Cinemas.

1st Logo (2012-2016)

Visuals: On a background with floating hexagons, a shine occurs on the right of the screen, revealing the Fathom Events logo ( which consists of two hexagons, the first being orange, and the second being yellow, with the text "FATHOM EVENTS" on the left).

Technique: CGI.

Audio: The opening theme of the trailer.

Availability: Has been seen on trailers for releases by Fathom Events, such as trailers for The Met and The Hobbit Trilogy.

2nd Logo (2016-)

Visuals: We start off with one of the hexagons pulling back on a grey background, which lands on the right of the same text from before. Soon, the yellow hexagon pulls back as well, being situated to the top right of the orange hexagon. The logo shines. The hexagons have an shining orange light.

Technique: CGI.

Audio: The opening theme of the trailer.

Availability: Seen on their trailers since 2016, such as the re-release trailer for Ghostbusters.