Filmoteca Global

From the Audiovisual Identity Database, the motion graphics museum

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1st Logo (1976-1980)


Visuals: On a black background, irregular yellow splashes can be seen, which suddenly shrink and form into a filmstrip that zooms in slightly. The middle frame, depicting an overhead shot of a city, then fades to a live shot of it as the other two frames become shaded squares. The clip then fades to an astronaut repairing a satellite, followed by a parade of people marching wildly down a street. It then fades to a shot of an assault helicopter rising off the ground, then to a wild car crash. The filmstrip then shifts to the left, revealing an eye, and then followed by the next few frames in this order: a girl eating cotton candy, a shot of pipes at a refinery, an orangutan, a bust of an Egyptian(?) woman, a Roman helmet, and a shot of a desert with a caravan of camels in the distance. The filmstrip, now on a shot of the Great Pyramids of Giza, zoom out to reveal even more frames on 5 filmstrips. The 4 other filmstrips then wipe away one by one, interchanging with each other until the middle filmstrip remains and rips half of it away, revealing a white bar. The filmstrip bar then fades to what appears to be a bronze plaque (most likely the shell of a videotape), which zooms out and rotates upwards, revealing the 1975-1980 Rede Globo logo, along with 4 bolts on each corner. The plaque-like object then flips over to the other side, revealing "FILMOTECA GLOBAL" in a modified ITC Avant Garde Bold font (also called Rede Globo Bold), with the 1st word outlined and the 2nd filled with white, as well as a smaller logo below it and a card with "POSTAL" pinned to it. The object then fades to the Rede Globo logo, and it zooms out. "FILMOTECA GLOBAL" eventually fades in above it, followed by "MAIS UM SERVIÇO CULTURAL DA" in a round font also used by Rede Globo during the time, and then the "REDE GLOBO" wordmark appears in a larger size. The logo then fades out barring the Rede Globo wordmark.

Technique: Live-action footage combined with backlit cel animation.

Audio: A snippet of Ganawa (Blue Moses) by Randy Weston.

Availability: Unknown. [Examples?]

2nd Logo (1980-1986)


Visuals: On a black background, a blue orb with a dark-shaded smoky centre zooms in along two curving paths of light green light sparks. The sparks exit the screen, leaving the orb to zoom out. While that happens, three cyan light paths enter from both the top left and bottom right sections of the screen, "holding" the orb on the bottom left and top right respectively in a wavy direction. The paths shrink from the outer ends and disappear so that the sharp light sparks from earlier fly and spin out of the orb. Two vertical light waves shoot out of the orb from both sides, followed by seven turquoise vertical bars extending from the top, overlapping with the orb, and stretching on the bottom in a perspective distortion effect. As they disappear, a set of blue sharp light sparks curve behind the vertical bars and into the orb, where the orb becomes the Rede Globo logo. "FILMOTECA GLOBAL" appears below the logo through a blue flash, to which the logo scrolls in and slightly enlargens. Moments after "MAIS UM SERVIÇO CULTURAL DA" pops in below the company name, the text disappears to be replaced by "REDE GLOBO" with the blue flashing light intact.

Technique: Backlit cel animation.

Audio: An upbeat and exciting, synthesized funk fanfare.

Availability: Unknown. [Examples?]

Filmoteca Global
Globo Video
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