Fortune Star

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 17:35, 23 November 2021 by imported>Prodigy012

Background

Fortune Star is a media company owned by Star China Media, which is also owned by China Media Capital. They were founded in the 90's to hold Star's film catalogue. They are still around today.

1st Logo (2000-2001)

Logo: On a black background, a moon shaped line forms a circle with a line in the middle. The line turns to reveal a "T", as the other letters unveil themselves to form the logo. After they are settled, a line forms underneath with "P I C T U R E S" fading underneath the "FORTUNE" and "STAR". The blue light goes to the right and fades, leaving us with the logo.

FX/SFX: The letters forming, the blue light, and the line.

Music/Sounds: Twinkling as the "O" forms, wooshes as the letters come in, and a laser-like sound when the line forms.

Availability: Rare. Only seen on early prints of their catalogue, including a 2001 VCD of Game of Death.

Editor's Note: Although this logo is alright, it was likely a placeholder for the logo below, hence the short timespan of its usage, with the logo below plastering this.

2nd Logo (2001- )

Logo: On a black background, a light spins to form a circle. A blue light shines and we zoom though it to see a line separating an "O". The line spins to be a "T", and the other letters show up to form the logo. The blue light fades to become a star between the text "FORTUNE" and "STAR", as a line forms, underlining the text and forming a curved line that goes upwards inside the star.

FX/SFX: The letters forming the logo, the line going under the letters and star, and the blue light. Really good CGI!

Music/Sounds: Whooshing as the circle is spun, and all the other letters forming in motion. Some twinkling is heard when the line is forming under the logo.

Music/Sounds Variant: The logo may appear higher pitched on some films from the company.

Availability: Common. Seen on all of Fortune Star's film library.

Editor's Note: This logo looks quite nice for 2001.

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