GMTV2

Background

GMTV2 was the breakfast franchisee for ITV2, launched by GMTV Limited in January 1999, following the channel's launch. It ran for the same broadcast hours as GMTV did, from 6:00am-9:25am.

Originally, GMTV2 broadcast as a simulcast of the main GMTV strand, normally with a sign language presenter on-screen, with the weekend airing cartoons and repeats of existing GMTV programmes like The Review and The Sunday Programme. Eventually, GMTV2's weekday schedule became home to GMTV2 Kids, which aired mostly action cartoons, while Saturdays aired pre-school shows with the later addition of a half-hour Teleshopping block. Sundays aired pre-school shows until 7:55am, and a repeat of The Sunday Programme aired afterwards before the teleshopping slot started.

In June 2005, the preschool strand was renamed under the Wakey Wakey! name. Beginning on 11 March 2006, GMTV2 began being simulcast on CITV, with the GMTV2 Kids strand rebranding as Action Stations! around this time, but offering up the same action shows.

On 17 March 2008, GMTV2 moved from ITV2 to ITV4 but still aired at its usual time. Wakey Wakey! was replaced with an extended version of The Fluffy Club and following the removal of The Sunday Programme in the summer, the Sunday slot was extended as well.

On 7 June 2010, ITV4 ceased broadcasting GMTV2 following ITV's announcement of the GMTV brand being retired, leaving CITV the only place where it broadcast. By the following month, GMTV2 was renamed CITV Breakfast.

ID (4 January 1999-Summer 2008)

Visuals: There is two red circular flashes on a black background. Then is the beams of light that form the letters "GMTV" as the background transitions to a rippling light blue effect. Two red rings soon appear, followed up with a yellow ring that forms up the sun. Then, the "TV" part becomes blue, and next to the logo is the number "2", as the blue rings over it rotate.

Technique: CGI.

Audio: Several synth notes different to those on the main GMTV strand.

Availability: Originally used throughout the block but eventually was only used to open The Sunday Programme before its axing.