GSK: Difference between revisions
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[[Category:British commercial logos]] |
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Revision as of 18:38, 14 November 2022
Background
GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham.[n 1] GSK is the tenth largest pharmaceutical company and #294 on the 2022 Fortune Global 500, ranked behind other pharmaceutical companies China Resources, Sinopharm, Johnson & Johnson, Pfizer, Roche, AbbVie, Novartis, Bayer, and Merck
1st Logo (2000 -2019)
Logo: We see the old corporate GSK logo (An orange triangle with rounded edges with the text "gsk" in it) flash in. Then, the logo beats like a heart.
Later Variants: In later years, the flash doesn't occur and the logo is already present. Sometimes, the logo does nothing at all.
FX/SFX: Probably 2D Animation
Music/Sounds: A chorus going "Haaaaa" followed by a heartbeat.
Music/Sounds Variants: On the later variant, the chorus doesn't sing. The still version has no sound.
Availability: Ultra Common. Can be seen in a lot of their commercials. Like Stanley Steemer, you can find it on big syndication networks.
2nd Logo (2022)
Logo: We see the modern GSK logo (the text GSK but with some cuts in it) twirl around.
Variants: At the start of the video, the classic GSK shifts into the modern GSK, making the triangle drop a square-like figure.
FX/SFX: 2D Animation
Music/Sounds: The music in the video
Availability: Current. Seen on GSK's YouTube video announcing the rebrand. You can see it here. The logo as a GIF can be seen on GSK's website. As of now, this logo has not been in any commercial.