GSK: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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<!-- Please add categories according to the company's type, country of origin, and parent company (if applicable) -->
<!-- Please add categories according to the company's type, country of origin, and parent company (if applicable) -->
[[Category:British commercial logos]]
[[Category:British commercial logos]]
[[Category:Britain]]
[[Category:United Kingdom]]

Revision as of 18:38, 14 November 2022



Background

GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham.[n 1] GSK is the tenth largest pharmaceutical company and #294 on the 2022 Fortune Global 500, ranked behind other pharmaceutical companies China Resources, Sinopharm, Johnson & Johnson, Pfizer, Roche, AbbVie, Novartis, Bayer, and Merck

1st Logo (2000 -2019)

Logo: We see the old corporate GSK logo (An orange triangle with rounded edges with the text "gsk" in it) flash in. Then, the logo beats like a heart.

Later Variants: In later years, the flash doesn't occur and the logo is already present. Sometimes, the logo does nothing at all.

FX/SFX: Probably 2D Animation

Music/Sounds: A chorus going "Haaaaa" followed by a heartbeat.

Music/Sounds Variants: On the later variant, the chorus doesn't sing. The still version has no sound.

Availability: Ultra Common. Can be seen in a lot of their commercials. Like Stanley Steemer, you can find it on big syndication networks.

2nd Logo (2022)

Logo: We see the modern GSK logo (the text GSK but with some cuts in it) twirl around.

Variants: At the start of the video, the classic GSK shifts into the modern GSK, making the triangle drop a square-like figure.

FX/SFX: 2D Animation

Music/Sounds: The music in the video

Availability: Current. Seen on GSK's YouTube video announcing the rebrand. You can see it here. The logo as a GIF can be seen on GSK's website. As of now, this logo has not been in any commercial.

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