Guild Home Video/Warning Screens

From the Audiovisual Identity Database, the motion graphics museum

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United Kingdom

1st Warning (1980-1983)


Visuals: On a blue background, the big yellow word "NOTICE" scrolls up, and then the warning text follows. The text is followed by a line with "GUILD HOME VIDEO LTD" underneath.

Technique: Chyroned text animation.

Audio: None.

Availability:

  • Seen on tapes in the UK from Guild Home Video.
  • Look for ones that have the Guild logo at the top of the case and a pink/blue bar round the bottom.
  • Appears on Scanners and The Postman Always Rings Twice.



2nd Warning (1983-1992)


Visuals: On a blue background, the white words "It is unlawful to" type themselves in, then the following wipes itself in one at a time.

1. Copy, alter or cut all or any part of the material
on this tape, the packaging or the labelling without
the Copyright Owner's consent.
2. Show the film to any public or private
audience whether fee-paying or not.
3. Hire, diffuse, broadcast or trade in the cassettes
other than with written permission from
Guild Home Video Limited.
4. This video cassette is a genuine first generation
copy produced by Guild Home Video Limited.

After a moment "Copyright exists in the material in/on this cassette", in a smaller font than the rest of the text, appears below.

Variants:

  • LaserDisc releases replace "tape" and "cassette" with "disc".
  • On rare occurrences, a hybrid of the VHS/LaserDisc warnings would be used; wherein points 1 & 2 are about VHS, but 3 & 4 are about LaserDiscs, as well as the small text at the bottom of the warning.
  • An early variation did not contain the "genuine first generation copy" text.

Technique: Chyroned text animation.

Audio:

  • 1983-1985: Part of an extended version of the logo's theme.
  • 1985-1992: None.

Audio Variant: On some tapes, if you listen closely you can hear the last part of the music, just before the logo fades out. This is presumably due to sloppy fading in the transition between the "Tick" and "Go Guild" logos.

Availability:

  • Seen on tapes including First Blood and The Wizard.
  • The musical variant is seen on any tapes with the "Tick" Guild Home Video logo, including Cujo, Missing in Action and Private Popsicle.
  • The early variant appeared on a pre-cert release of the original version of The Amityville Horror.
  • The variant with the last part of the music being played faintly can be seen on Action Jackson, which also contains the "hybrid" variant.

3rd Warning (1992-1997)

Visuals: On a blue background with a light blue Guild logo we see the same text from the previous warning appearing in the following way: the first part, "It is Unlawful to;" wipes itself above, then he parts as seen in the first one (minus the numbering) fade in below it, one at a time, with "Copyright exists in the material in/on this cassette" (smaller than the rest of the text) fading in simultaneously with the last part of the warning.

Technique: Chyroned text animation.

Audio: None.

Availability: Seen on later Guild releases, like A River Runs Through It and Basic Instinct.

Czech Republic

Screen (Early 1990's)

Visuals: On a blue background with a light blue Guild logo, there is the following text:

"UPOZORNĚNÍ: VEŠKERÁ PRÁVA NA TUTO VIDEOKAZETU JSOU VYHRAZENA!
MAJITEL AUTORSKÝCH PRÁV POVOLUJE PROJEKCI FILMŮ NA TÉTO VIDEOKAZETĚ POUZE PRO
DOMÁCI POUŽITÍ. VEŠKERÁ OSTATNÍ PRÁVA SI VYHRAZUJE, BEZ SOUHLASU MAJITELE
AUTORSKÝCH PRÁV JE ZAKÁZÁNA VÝROBA KOPIÍ, PRONÁJEM, PŮJČOVÁNÍ A VEŘEJNÉ
PROVOZOVÁNÍ TOHOTO DÍLA NEBO JEHO ČÁSTI.
PORUŠENÍ MUŽE MÍT ŽA NÁSLEDEK TRESTNÉ PRÁVNI DŮSLEDKY."

Technique: None.

Audio: None.

Availability: Seen on Czech Guild Home Video VHS releases, including Columbia-TriStar Home Video releases like The Last Dragon.


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