Guru Studio

Background

Guru Studio is a Canadian animation studio based in Toronto, Ontario. The company started as an overseas production house on series like The Backyardigans and Mudpit, as well as producing commercials and bumpers for YTV, Treehouse, and Teletoon. Since then, the studio has become known for PAW Patrol, produced with Spin Master Entertainment and Nickelodeon, which has seen significant success with merchandise, licensing and a full-length theatrical movie, in addition to Shimmer and Shine, Justin Time, True and the Rainbow Kingdom, Abby Hatcher, and more recently Big Blue.

1st Logo (September 22, 2011-)

Visuals: On a white background, there is a black object with a shadow behind it. It has four dots in it, colored orange, red, pink and purple. They inflate like balloons into the word "GURU", and then deflate and fit into the object.

Variants:

On the first season of Justin Time, the logo is still on a black background, with the text colored black and the border white.
- Later episodes of season 1 as well as the second one, have the logo like the aforementioned variant, but the letters are in their original colors and there is a glow around the logo.
An in-credit version exists, sometimes with the color scheme from the first variant. Another version has white text and a red border.
On Big Blue, the byline "Guru Studio is a trademark of Guru Animation Studio Ltd." appears below the logo when the balloons deflate.

Technique: In-house CGI by Guru themselves, who also animated the 2nd Spin Master Entertainment logo (the logo shown after this one as seen in most Spin Master-produced TV shows).

Audio: A four-note synth theme with bongos and the faint sound of the balloons inflating underneath. Sometimes, the ending theme of the show or movie plays over the logo.

Availability:

Seen on various shows, such as PAW Patrol beginning with its third season, Justin Time, Ever After High (beginning with the episode "Thronecoming"), Abby Hatcher, Pikwik Pack, Big Blue and True and the Rainbow Kingdom.
The standard in-credit version appears on Abby Hatcher, some episodes of Ever After High, seasons 2 to 6 of PAW Patrol, The Breadwinner (after the closing credits) and Dinopaws.
The black and white in-credit version appears on Mudpit, while the red and white one is seen on PAW Patrol beginning with season 7.

2nd Logo (April 30, 2022-)

Visuals: On a purple background, there is a sandwich: it separates and becomes a disco ball and light-up square dance floor, with a bunch of cartoony characters dancing, namely a peanut wearing a sweatband, a pink, wiggly hot dog-like creature with a crown, and a blue and magenta tube with purple legs. The sandwich closes again, and it flips over to reveal the Guru logo in magenta and white, as the background turns pink. The byline "Guru Studio is a trademark of Guru Animation Studio Ltd." appears below in white.

Variant: On Morphle and the Magic Pets, the sandwich is replaced by a red present with a purple bowtie. There's a cartoon sun wearing glasses instead of the dance floor. On the left of the sun is the purple robot, and to the bottom right of the sun is the driver on a blue kart. The final product of this variant has the background yellow instead of purple.

Technique: CGI.

Audio: Vibey dance music (with a MIDI-like melody and bouncy drum beats) plays when the characters dance, and then a horn sound.

Audio Variant: On Morphle and the Magic Pets, the theme is played on a soft xylophone.

Availability: It debuted on Sesame Street: Mecha Builders and later appeared on Morphle and the Magic Pets.