Hallmark Home Entertainment

Background

Hallmark Home Entertainment was the home video division of Hallmark Entertainment, formed after Hallmark Cards bought RHI and from the ashes of Cabin Fever Entertainment. In 1998, the company began distributing their releases through Artisan Home Entertainment and Family Home Entertainment; Hallmark Home Entertainment was shut down in 2003, following Lionsgate's purchase of Artisan.

1st Logo (October 10, 1995-1997)

Logo: Same as the 1st Hallmark Entertainment logo, with additional text "HOME" besides "ENTERTAINMENT".

Technique: 2D animation, not only choppy, but all of a sudden.

Music/Sounds: A held-out note at the beginning, then 4 or 5 (?) loud notes, the last one held out for the remaining duration of the logo. Sometimes it is silent.

Availability: Seen on video releases from Hallmark Home Entertainment during the era, such as the company's tapes of the 1964 Flipper TV series (which were distributed through Samuel Goldwyn Home Entertainment). Its first appearance was on a series of six Samuel Goldwyn tapes (Cinderella, The Care Bears Movie, Guys and Dolls, A Night to Remember, Sayonara, and Turtle Diary); prior to that, they just used a Feature Presentation bumper in lieu of an actual logo.

2nd Logo (1996-2003)

Logo: On a black background, a grey-silver line comes in and zooms under the screen, as the camera follows it; we then see the same silver ribbon twirling around and moving about. We then fade out as the 2nd Hallmark Entertainment logo animates, but "HOME" is added beside "ENTERTAINMENT".

Variant: A short variant simply uses the TV version with "HOME" next to "ENTERTAINMENT".

Technique: The shapes and the zooming.

Music/Sounds: None, or the short fanfare from the 2nd Hallmark Entertainment logo.

Availability: Seen on video releases by Hallmark Home Entertainment from the era, including most Crayola Home Video tapes.

The short version appears on VHS releases from Artisan Home Entertainment and Family Home Entertainment (and their label Family Home Entertainment Kids for kid-friendly releases), where this logo always precedes the others, However, what appears depends on the release.
The long version appears on DVD releases, after the Artisan promo.