Hisamitsu

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 17:22, 23 December 2022 by Logoarto (talk | contribs)


Background

The Hisamitsu Pharmaceutical Co., Inc., headquartered in Saga and Tokyo, is a Japanese multinational pharmaceutical corporation that develops and markets prescription and over-the-counter drug (OTC) products, especially external pain relieving products such as the transdermal patch. Hisamitsu has specialized in "transdermal drug delivery system" technology (TDDS) since the introduction of its original line of patches in 1903.

1st Logo (1989)

Logo: On a white background, we see a green horizontal rectangle. A square splits away from the rectangle and spins, as the rectangle wipes out from left to right. As the rectangle wipes out, "HISAMITSU" pops up letter-by-letter, with the line in the letter "H" being the spinning green square. After the rectangle wipes out, the square stops spinning.

FX/SFX: 2D animation.

Music/Sounds: A female choir singing the company's name. A synth bell theme is softly heard in the background.

Availability: Seen on their commercials at the time.

2nd Logo (1990-1995)

TBA

3rd Logo (1995-2003)

TBA

4th Logo (June 2003- )

Logo: We see a blue infinity sign that drops down on a white background. The infinity then turns into a bunch of lines that spread form an H letter, Making the words "Hisamitsu" appear.

Later Variant: In the late 2000s, the logo got an update with now being widescreen and in HD

FX/SFX: 2D Animation

Music/Sounds: Same as before.

Music/Sounds Variant: In the later years, the bell theme is replace with a more synth theme.

Availability: Can be seen on most of their commercials

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