Huawei

From the Audiovisual Identity Database, the motion graphics museum





1st Logo (2012-2016)

Logo: On a black background, a purple/red/orange wisp emerges and flies past the camera. The wisp flies to the center of the screen and forms the Huawei logo (an eight-pointed flower-like object in a red/purple gradient) The "HUAWEI" text forms via a two-side blur wipe under the logo. While the system boots up, the logo shines.

Technique: CGI animation.

Music/Sounds: A whoosh, followed by an energetic four-note tune (Huawei's signature jingle) which echoes.

Availability: Seen on early Huawei phones, such as ones from the Ascend D and G series.

2nd Logo (2016-2018)

Logo: A blurry background focuses to reveal bubbles floating up on a blue background. All the bubbles absorb into the center, leaving only a large bubble. The bubble zooms in a little bit before the background fades out, revealing the Huawei logo (with the symbol now in orange) in a blue rotating aura. The aura fades out, and the logo shines the same way as the previous logo.

Technique: CGI animation.

Music/Sounds: A rising bass note, followed by a calmer version of the Huawei jingle.

Availability: Seen on later Huawei phones, such as ones from the Ascend Mate/Mate series.

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