IMAX Corporation/Logo Variations

From the Audiovisual Identity Database, the motion graphics museum

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To the Arctic (2012): Same as the trailer variant. The logo is covered in snow, and the background is snowing. IMAX (To the Arctic 3D; 2012) ______________________________________________________________________

The Wizard of Oz (1939; 2013 3D re-release): there's a variant that's the same as the digital variant, except without the DLP logo, and the whole thing is sepia-toned. IMAX (The Wizard of Oz 3D, 2013) ___________________________________________________________________

Godzilla (2014): the logo shakes as though the King of the Monsters himself was approaching the theater. When "IMAX" has finished flipping towards us, the logo shakes wildly as his distinctive roar is heard. IMAX Countdown (Godzilla variant) ___________________________________________________________________


Furious 7 (2015): "PREPARE... TO... BELIEVE" is changed to "START... YOUR... ENGINES", and the whole logo is more colorful and meant to evoke a street racing atmosphere. The numbers after 8 are in the "Fast & Furious" font, the 5 shatters to reveal "EARTH SHATTERING SOUND", and gunshots impact the text "THE ULTIMATE MOVIE EXPERIENCE." IMAX Countdown (Fast and Furious 7) ___________________________________________________________________

Mission: Impossible - Rogue Nation (2015): the opening text reads "PREPARE... TO GO... ROGUE" as the opening countdown slowly turns red. At 8, a fuse ignites as we move through a red tunnel with the fuse, which is a reference to the opening credits from the TV series. The numbers are also red and in a different font than before. Fire is seen at "MIND BLOWING IMAGES", the next 2 phrases appear in manners similar to theFurious 7variant, and the 4 spins around as we zoom past it. The text "WATCH A MOVIE... OR BE PART OF ONE" appear inside the tunnel rather than at the end of it. After passing the text, we quickly zoom to the end of the tunnel to catch up with the fuse, which is now swirling around the 3 rings and towards the IMAX logo. We zoom past the rings as the fuse heads to the logo, causing it to explode into pieces of glass that quickly scatter off-screen; some of the glass shards zoom past us. The DLP logo is revealed after the explosion. IMAX (Mission: Impossible - Rogue Nation, 2015) __________________________________________________________________

Suicide Squad (2016):TBA IMAX Countdown (Suicide Squad variant; 2016) ______________________________________________________________

Kong: Skull Island (2017): TBA IMAX (Kong: Skull Island, 2017) ______________________________________________________________

Spider-Man: Homecoming (2017): TBA

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Blade Runner 2049 (2017): TBA

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