Intel/Production Logos

Background

Intel is an American computer company founded in 1968 that specializes in manufacturing processors, hard drives, and SSD's.

1st Logo (1990-1992)

Nicknames: "Library Card", "Vortex", "Intel: The Computer Inside"

Logo: Transitioning from the commercial, we zoom into a vortex, then at the end we see the Intel Inside logo. The rest of the vortex fades out.

FX/SFX: The vortex and the logo's appearance.

Music/Sounds: The ending theme of the commercial, with a male announcer saying "Intel, the computer inside" afterwards.

Availability: Only seen on the "Library Card" commercials.

2nd Logo (October 1993)

Nickname: "Zooming Intel"

Logo: On a black background, the old Intel logo slowly zooms in while rotating vertically to face us.

FX/SFX: The Intel logo zooming in. Typical early 90s CGI.

Music/Sounds: A dark, droning synth note, then a low thud.

Availability: This Intel logo was only used on a promotional CD for retailers back in October 1993.

3rd Logo (1994-1999)

Nickname: "Tunnel"

Logo: On a black background, multiple purple spiral-like shapes appear in a tunnel pattern. They slowly merge together into one, and "intel inside" appears in the center. The logo slightly shines and turns blue.

Variants:

Depending on the processor being advertised, its name will usually appear below the logo.
Sometimes, a URL reading "www.intel.com" will appear below the logo. The URL is usually regionalized depending on the country the commercial is shown in.
There is an enhanced version introduced in 1998, where the logo has a light purple glow effect, and the words fade in earlier and slightly zoom out.

FX/SFX: Simple 90s CGI animation.

Music/Sounds: A loud chime, followed by a 4-note tune (D♭, F#, D♭, A♭) played on a xylo-marimba. This sound is officially known as the "bong" and is one of the most well-known and popular sonic logos in the world.

Music/Sounds Trivia: The composer of the sound also did the BVHE Filmreel bumpers music.

Music/Sounds Variants:

On A Dell & Gateway commercial, a Pentium 3 sound is used (seen here & here)
On The Simpsons Intel commercial, the last note is replaced with Homer's trademark "D'oh!".

Availability: Seen on almost all Intel Inside commercials between the time period of 1994 to 1999, most notably on their Pentium commercials.

4th Logo (2003-2005)

Nicknames: "Runs Great On...", "The Pentium Game Logo"

Logo: There are two versions of this. Both are made for a specific processor:

Pentium 4 HT (2003-2005): We see an orange diagonal line on a blue/white background, which appears to have an hole. The black word "Runs" zooms out quickly, followed by the others "great" and "on", as the diagonal line fades and two more diagonal lines appear which have the letters "H" and "T" on them. A white light engulfs the center of the screen. The Intel Pentium logo, without the Intel logo appears from the left and moves to the center. As it does so, a white rectangle with a silver border zooms in as the logo places and the Intel logo appears by light. The words "Runs great on", stacked into each other, zoom out and place at the left of the Pentium logo. The diagonal lines with H and T also zoom out and mark the Pentium logo, resulting into the final result.
Pentium Extreme Edition (2005): On a blue/white gradient background like before, a blue line moves in white the word "Runs" zooms out. We fade into another take and see the same line moving around with the word "great", and then another take with the word "on", as the line encounters another moving line. We fade into another take, and see a white/black vertical rectangle. Both lines move closer to the rectangle and form an "X", which marks in the black side of the rectangle. The Intel logo draws in (the letters appear by light) and the words "pentium" and the stacked "EXTREME EDITION" zoom out, slam and mark the black side of the logo. The finished logo zooms out and places into the same silver-bordered rectangle with the words "Runs great on" already there. The copyright would fade in below.

Variants:

The Pentium Extreme Edition variant was also re-animated into German and French.
The logo is found still in a few games.

FX/SFX: CGI animation.

Music/Sounds: Three loud whooshes (even longer on the Pentium Extreme Edition version), followed by a slam and another whoosh, while a reorchestrated version of the trademark Intel jingle plays.

Availability: Rare, as it appeared on some games of the time. The Extreme Edition version is even harder to find because of its short lifespan; it can be found on TOCA Race Driver 3. The still version of it can be found on The Movies.

5th Logo (2006-2008)

Nickname: "Leap Ahead"

Logo: On a blue background, a white line draws a circle and then "Intel" appears onto the circle. A flash occurs, and the background turns white, sending the blue color out. Then "leap ahead" and the registered trademark symbol appear.

FX/SFX: The circle, text and the blue color being "sent out".

Music/Sounds: A more synthesized rework of the trademark Intel jingle with whooshing-style effects, with the last 4 notes sounding more like orchestral notes.

Availability: TBA.

6th Logo (2008-2009)

Nickname: "Leap Ahead II"

Logo: On a blue-white gradient background with a reflecting glass surface on the bottom, we see the Intel logo. The dot of the "I" flashes and sends out computer designs like square groups and capacitors. The "leap ahead" from the last logo zooms out into place. The Intel logo then shines.

FX/SFX: The dot of the "I", the designs and the Intel logo shining.

Music/Sounds: Same as the last logo.

Availability: TBA.

7th Logo (2020-)

TBA.