Inuit Broadcasting Corporation

From the Audiovisual Identity Database, the motion graphics museum


Background

The Inuit Broadcasting Corporation (IBC) is a television broadcasting company based in Iqaluit, Nunavut, Canada. Its programming is targeted at the Inuit population and almost all of its programs are broadcast in Inuktitut. Select programs are also broadcast in English. In contrast with traditional commercial television broadcasting companies, IBC shows centre on Inuit culture. The company has five production centres in various places in Nunavut, all staffed by Inuit. Founded in the early 1980s, the IBC was the first Native language television network in North America.

1st Logo (1982-1992)

Visuals: On a blue gradient background, the Inuit Broadcasting Corporation logo flips in, along with text below it. The logo consists of a circle, partially cut off on the bottom and segmented into 9 bars. The bars in groups of 3, the top being yellow, followed by orange, and then red-orange, representing a sunrise/sunset. In front of it is a irregularly-shaped arch, formed by 15 segments with 12 of them forming the columns and the 3 top ones forming the top. Below the logo is the Inuktitut text "ᐃᓄᐃᑦ ᑕᑯᓐᓇᕋᓴᓕᕆᔩᑦ" in white with a black drop shadow, and below that is "INUIT TAKUNNARAKSALIRIJIIT", the romanized form of that text, also in the same font effect.

Variants:

  • A closing variant has the text much smaller, along with a copyright date below it. No flipping occurs.
  • Another closing variant has the logo fade in, but at its normal proportions and a copyright date below.
  • On some episodes of Amittuqmiut, a still shot is used at the end.

Technique: 2D animation.

Audio: A 10-note synth chime tune, with the final note held out, or the opening/closing tune of the show.

Availability: It can be seen on their shows at the time. It's also been used in tandem with the previous logo.

2nd Logo (1987-1992)

Visuals: On a tricolor blue/orange/white vertical gradient background, the stacked arch fades in with a rocky texture on it, followed by the sunrise. The text from before then appears below.

Variants:

  • As a closing logo, a copyright date can be seen in the top left corner.
  • A variant has the logo still on a black background, with the arch segments being cote-outs on the sunrise. Below, the Inuktitut text is seen, and a copyright date can be seen in the top left corner.

Technique: Fading effects.

Audio: Same as before, but the tune is slowed down and extended. The later closing variant has the original tune.

Availability: It can be seen on later episodes of Amittuqmiut and some other shows and specials.

3rd Logo (1990-1992)


Visuals: On a blue/white gradient background with a scrolling snowy floor, the sunrise, now in 3D, drops down and rotates to face the screen, and then the stone arch then zooms out to plaster itself onto the sunrise. The same text from the previous two logos fades in below.

Technique: Computer animation.

Audio: Same as before.

Availability: Seen on a few episodes of Amittuqmiut.

4th Logo (1992-2010s)

Visuals: On a cloudy sunset sky with a rocky wall at the bottom, several semi-transparent stones flying all around the screen, forming up a inuksuk. The stones slowly turn solid, and when the inuksuk is formed, the entire screen flashes. When it dies down, the wall and inuksuk disappear, with an enhanced version of the logo in its place, having a realistic stone texture for the segments and a shinier sunrise. White text can be seen in front of it, with the Inuktitut "ᐃᓄᐃᑦ ᑕᑯᓇᒐᒃᕋᓴᓕᕆᔩᑦ ᑲᓇᑕᒥ" in the middle and the romanization "Inuit Takunagaksalirijiit Kanatami" below it.

Variants:

  • A copyright year may appear below it.
  • When it was first used in 1992, a 10th anniversary variant was used. Here, the text didn't appear alongside the logo, but rather faded in with more Inuktitut text reading "ᕐᑯᓕᓂᒃ ᐅᑭᐅᕐᑲᓕᕐᒃᐳᒍᑦ" and the years "1982-1992" below it.

Technique: CGI.

Audio: A relaxing tribal tune (with repeating synth chimes in its early years), with a whoosh for the flash, and then it ends with the same 10-note chime tune from the first logo.

Availability: Seen on their programs, such as Takuginai, Qanurli, Ilinniq, Qanuq Isumavit Phone-In, and Niqitsiat. If you live in Canada, check APTN (Aboriginal Peoples Television Network) for this logo.

5th Logo (2010s-)


Visuals: On a night sky, there is a snow-covered piece of land in which a inuksuk stands on it. Aurora lights can also be seen shimmering throughout. The camera then pans over to the inuksuk and then around it, revealing a lake with the IBC logo in it, along with white text. The camera then zooms into the lake and centers on the logo, showing the same text from before but in a different font. The logo is also somewhat different, with a notable glow around it, the segments are cote-outs, and the gradient effect looks more natural. The shimmering lights continue.

Technique: CGI.

Audio: Timpanis and string notes make up the beginning, ending with chimes when we focus on the logo.

Availability: Seen on recent episodes of Isumavit Phone-In. It should be seen on newer content from them.

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