JOMX-DTV (Tokyo MX)

Background

Tokyo Metropolitan Television Corporation (callsign JOMX-DTV), branded as Tokyo MX signed on November 1, 1995, as the fifth UHF station to sign on in the Kanto region, serving the Tokyo Prefecture. The station is known for their abundant late-night anime lineups and weekly airings of the press conferences of the governor of Tokyo.

1st ID (November 1, 1995-November 30, 2000)

Visuals:

Startup: On a white background, there is the 1995 MX-TV logo, consisting of an orb with the words "MX" on the left and the word "テレビ" on the right as it zooms out before fading into several shots of Tokyo Prefecture. During the shots, the words "JOMX-TV" "14チャンネル" and "東京メトロポリタンテレビジョン" appear before fading out. After the shot transitions into the Tokyo Skyline while the other shots zoom out into the map of Tokyo Prefecture, the station information can be seen as the map turns into a CG model. The map later turns and zooms into the MX-TV logo.
Closedown: On a white background, there is the 1995 MX-TV logo as it fades out to said logo but on the map of Tokyo Prefecture as it turns around. Then, the map turns to a shot of Tokyo during nighttime while the MX-TV logo appears scrolling from the right. After that, the MX-TV symbol appears while the word "テレビ" appears from the right as it locks in place before fading to black.

Technique: A mix of CGI and live-action footage.

Audio:

Startup: An orchestrated up-tempo opera theme.

Closedown: A gentle nighttime theme with some jungle-like notes.

2nd ID (December 1, 2000-July 26, 2006)

Visuals:

Variant: When Tokyo MX started digital telecasts on December 1, 2003, a still card can be seen for the digital channel information before fading to the Tokyo MX-TV logo.

Technique: A mix of CGI, digital traditional animation and live-action footage.

Audio:

2nd ID (July 27, 2006-)

Visuals:

Startup: There are some scanlines that move forward with the words "JOMX-TV" (analog) or "JOMX-DTV" (digital) and Tokyo MX's corporate name at the bottom. Then, the bars open up to reveal Yume Lion (a lion with a colorful mane) spinning as it forms itself. As the lion breaks free, he later meows. After that, the "TOKYO MX" wordmark forms in multiple rainbow colors on the bottom of Yume Lion before fading to black.

Closedown: On a white background, there is Yume Lion as he starts to sleep while the background slowly fades to black. Then, Yume Lion yawns while the "TOKYO MX" wordmark forms at the bottom after the lion stops spinning. After that, the words "JOMX-TV" (analog) or "JOMX-DTV" (digital) and Tokyo MX's corporate name at the bottom appear before fading to black.

Audio

Startup: A synth scanline theme with some jungle sounds.

Closedown: A twilight music box theme.

Variants:

There also exists some special variants for the identity, such as one where Yume Lion is seen chasing frogs and other where Yume Lion opens a sentient chest and then gets eaten, only to come out of it. Others can be found on Tokyo MX's official YouTube account.
- The special chest ident is used in the 20th anniversary of the TV channel.
Another variant is also used where Yume Lion spins before halting to a stop and "TOKYO MX".

Technique: Cartoon-style CGI using Alias Maya.

Audio: A childish xylophone and Yume Lion's voice. In one of the special variants, the lion's chest growls.