Jonathan M. Shiff Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

Jonathan M. Shiff Productions is an Australian television production company founded by Jonathan M. Shiff in 1988, but did not use a logo until 1994.



1st Logo (29 August 1994-22 December 1997)

Visuals: Slowly panning through a starfield background with the stars twinkling everywhere, a yellow square with a UFO in the same color is shown leaving a trail on it. "JONATHAN M. SHIFF PRODUCTIONS" is seen below in an electronic font, separated with a line from "PRODUCTIONS", which is spaced out to fit the width of the line.

Technique: CGI.

Audio: A glistening sound.

Availability: Seen on Ocean Girl.

2nd Logo (12 February 1999-11 January 2002)

Visuals: On a starfield, an animated UFO flies in and draws the name with a blue beam. Then it freezes and turns into the same picture as the first logo, but with a more solid orange. The starfield then turns black.

Technique: CGI.

Audio: The ending theme.

Availability: Seen on Thunderstone, Horace and Tina, and Cybergirl.

3rd Logo (3 March 2003-21 November 2012)

Visuals: On a starfield background, a more elaborate version of the UFO logo comes in and draws the text "JONATHAN M. SHIFF", in the same electronic font from the previous two logos, with a blue beam, separated by a bar and with "PRODUCTIONS" in spaced-out letters underneath. Once it is finished, it spins and jolts above the text, while blinking and flashing.

Variant: Starting in 2007, the UFO has a metallic texture.

Technique: Advanced CGI, compared to the previous two.

Audio: The ending theme.

Availability: It appeared on shows such as Pirate Island, The Elephant Princess, Wicked Science, H2O: Just Add Water, and Lightning Point (a.k.a. Alien Surf Girls). This may have been retained on most HappyKidsTV prints of H2O: Just Add Water, however, some episodes of the series on HappyKids may use the next logo.

4th Logo (26 July 2013-)

Visuals: On a space background, an orange, blue and white shape emitting a shine grows onto the screen. As it gets larger, it is revealed to be a black and white UFO. "JONATHAN M. SHIFF" fades in below the UFO while "PRODUCTIONS" appears underneath also in white. At the same time, all the stars fade away (except for those near the UFO), leaving it just black.

Technique: Computer animation.

Audio: The ending theme.

Availability: It was seen on Mako: Island of Secrets (a.k.a. Mako Mermaids), Reef Doctors, and The Bureau of Magical Things.

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