Jornal da Cultura

From the Audiovisual Identity Database, the motion graphics museum


Background

Jornal da Cultura ("Culture News" in English) is a long-running Brazilian TV program currently running on TV Cultura. It first aired on 29 December 1986 under the direction of Hamilton Tramontá. Currently, the program is hosted by the Brazilian TV Host Willian Corrêa. On the normal schedule, the TV Program runs everyday except for weekends.

1st Intro (1986-1988)

Visuals: Over a black & white gradient background, there is a spinning silver cel globe. A 3D silver rectangle zooms out, and fills up. Two horizontal bars wipe onto the rectangle, and black words "JORNAL DA" with a white shadow behing fade in above the bars. A white word "CULTURA" zooms out below, and two olive bars slide in from the left & right, filling up the missing bars, as the words "JORNAL DA" turn white.

Technique: Cel animation.

Audio: A mellow fast-paced synth tune.

2nd Intro (1988-1989)

Visuals: Over a footage of Carlos Nascimento getting ready for the TV program, a white segmented sphere flies out from the above to the white cube, them connecting and going into the lower-right corner, as the blue stacked words "JORNAL DA CULTURA" zoom in and the white words "COM CARLOS NASCIMENTO" appear below.

Technique: Live-action and CGI.

Audio: A majestic fanfare.

3rd Intro (1989-1991)

Visuals: On a black & blue gradient background, a segmented white sphere zooms out to the white cube, them connecting and going on the right side. White CGI words "JORNAL DA CULTURA" zoom out.

Technique: CGI.

Audio: A slightly rearranged version of the previous intro's fanfare.

4th Intro (1991-1999)

Visuals: On a blue & black gradient background, many flattened silver rectangles rotate and connect a segmented cube. A white sphere flies through it, making a segmented hole, and white words "JORNAL DA CULTURA" fly in and tilt with the segmented cube.

Variants: In the 60 Minutos variant, after a sphere creates a hole, it comes back as the segmented cube goes to the upper-left corner. A white number 6 comes out of the sphere, and white words "JORNAL DA CULTURA" fade in above. The sphere partly fills up with a clockwise effect.

Technique: CGI.

Audio:

  • 1991: A dramatic upbeat piano and synth tune.
  • 1991-1993: A mellow synth tune with a whoosh.
  • 1993: An upbeat synth piano tune with a laser zap.
  • 60 Minutos: An upbeat rock tune.

5th Intro (1999-2000)

Visuals: Over a shot of live-action clips, white words "jornal da" in a silver circle bar and white words "CULTURA" in a black circle bar slide in from the left & right. A segmented silver circle wipes in afterwards.

Technique: Live-action and 2D computer animation.

Audio: A fast-paced piano tune.

6th Intro (2000-2002)

Visuals: There is many live-action clips with some bars moving, with words "MUNDO POLITIO" (with the globe replacing the first "O"). A white globe with a black landmass zooms out, and the bars reveal a black bar with words "JORNAL" on them and black words "da CULTURA" with a white shadow. The globe stops at the South America map, and gets superimprosed on the black square. Red and black lines can be seen above and below, respectively.

Technique: Live-action and CGI.

Audio: An orchestral fanfare.

7th Intro (2000-2004)

Visuals: Over a tan background, a tan globe with a brown landmass spins and a red line sping around it. As it stops and forms a red letter "J" with letter's upper side extended, white words "ornal da cultura" appear letter by letter.

Technique: CGI and 2D computer animation.

Audio: Same as before.

8th Intro (2004-2006)

Visuals: Over a tan background, the logo starts with many footages of a blue spinning globe on a white background. After they morph, white word "JORNALISMO" with a black outline slides in from the right letter by letter and the white word "PUBLICO" with spaced out letters flips in letter by letter. Afterwards, the logo does the same animation as before.

Technique: CGI and 2D computer animation.

Audio: A fast-paced upbeat woodwind tune.

9th Intro (2006-2007)

Visuals: On a black background, there is a blue globe with a white outlined landmass spinning (another globe slightly can be seen spinning faster), as the white portuguese words with three slashes appear at various sides. The globe zooms out, and silver words "Jornal da CULTURA" zoom out.

Variants: Sometimes, "CULTURA Meio-Dia" or "CULTURA Noite" may zoom out instead.

Technique: CGI.

Audio: An upbeat synth fanfare.

10th Intro (2007-2008)

Visuals: Over a colorful moving squares to left & right with people mouths talking on them and program's name next to them, black words "JORNAL DA CULTURA" slide in word by word from left & right.

Technique: Live-action and 2D computer animation.

Audio: An upbeat piano and synth tune.

11th Intro (2008-2010)

Visuals: Many green & white bars slide and zoom in, as the green CGI globe zooms in. The bars reveal a green landmass at the right side, and some countries start sending signals. As this happens, a green globe stops and get superimprosed on a bar with green lines in the left side of the bar. Green words "JORNAL da CULTURA" in various fonts with the word "da" being in a green circle, wipe in, as the white background is being revealed.

Technique: CGI.

Audio: An upbeat flute, horn and piano tune.

12th Intro (2010)

Visuals: On a white background, there is a globe with a green-ish landmass spinning as the CGI green curved lines draw in with some arrows in them. After a few shots of the globe and lines, a globe goes to the upper-left corner, and lines reveal green words "JORNAL CULTURA" with a grey cube. A said cube spins and reveals a white TV Cultura logo, and spins into a white word "DA"

Technique: CGI.

Audio: An upbeat fast-paced flute and synth tune.

13th Intro (2011-2013)

Visuals: There is many orange-ish bars, with some of them revealing a globe and many news-related words in white. Afterwards, many bars slide in from the left with a part of the globe superimprosed on them. Some news-related words in white wipe in at various bars, and the bars fly off-screen to reveal a globe with words "JORNAL DA CULTURA" (with the word "DA" in a red square) in white next to it.

Variants:

  • On the Saturday edition, white words "EDIÇÃO DE SÁBADO" can be revealed.
  • Sometimes, a white word "INFORMA" is revealed on a red bar.

Technique: CGI.

Audio: An upbeat beep tune, followed by a 3-note electric guitar.

14th Intro (2013-2017)

Visuals: Over a yellow gradient background, many silver diagonal bars cross and reveal a silver TV Cultura logo spinning, as a light on it reveals a silver segmented sphere. Blue letters "JC" along with black words "JORNAL DA CULTURA" wipe in and white bars with many white polygons occur.

Variants: On debates, the logo and black word "DEBATE" reveal themselves with a segmented sphere slightly seen on the background.

Technique: CGI.

Audio: A 13-note violin tune.

15th Intro (2017-2019)

Visuals: Over a shots of a spinning globe with signals sending from various directions, white bars cross themselves and reveal a city background with silver letters "JC" zoom out. White words "JORNAL DA CULTURA" fade in and zoom out letter by letter, and some bars fade in below.

Variants: On the Saturday edition, white words "EDIÇÃO DE SÁBADO" wipe in next to the logo.

Technique: CGI.

Audio: An upbeat 3 dings, followed by a tune from the previous logo.

16th Intro (2019-)

Visuals: On a white background with a blue globe in the left, a blue cube with a white TV Cultura logo in it zooms in along with the blue and white squares, revealing a blue gradient background as a cube spins and reveals white letters "JC" in it. White bar wipes in and reveals black words "JORNAL DA CULTURA" in it with program's address in white below in a blue bar. The cube spins back and reveals the white TV Cultura logo.

Technique: CGI.

Audio: A fast-paced violin tune along with a majestic fanfare.

Availability: Current.

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