King

From the Audiovisual Identity Database, the motion graphics museum


Background

King.com Limited, trading as King and also known as King Digital Entertainment, is a video game developer and publisher launched in 2003 and based in St. Julian's, Malta that specialises in social games. The company gained fame after releasing the cross-platform title Candy Crush Saga in 2012, considered one of the most financially successful games utilizing the freemium model.

In February 2016, the company was acquired by Activision Blizzard for $5.9 billion, and operates as its own entity within that company. King is led by Riccardo Zacconi, who has served in the role of chief executive officer since co-founding the company. Gerhard Florin took over Melvyn Morris's role as chairman in November 2014. As of 2017, King employs 2,000 people.



1st Logo (2005?-2010)

Visuals: Over a radial gradient gray background is "King.com" in green with a yellow crown above it, all outlined in white. A loading bar is shown below.

Technique: Computer animation.

Audio: None.

Availability: Seen on their Flash web games including Jungle Bubble and Midas Miner Speed

2nd Logo (December 3, 2010-2013?)

Visuals: Over a black background is the logo from before fading in. Afterwards, "Loading..." in white fades in below.

Technique: Fading effects.

Audio: None.

Availability: Seen on early versions of Candy Crush Saga, Bubble Witch Saga, and others.

3rd Logo (2013?-)

Visuals: On an orange background lit up by a spotlight, the stylized gold text "King" is seen in the center of the screen. Both ends of the text have a orb on the ends, the top arm of the "K" extends up into a point, and the "g" forms an underline below the rest of the text, creating an abstract crown silhouette.

Variants:

  • Sometimes, "Loading..." is below the logo.
    • On Candy Crush Jelly Saga, text appears below the logo, which changes every time. (examples: "Waking up Cupcake Carl", "Making more green jelly for the Queen")
    • On Candy Crush Friends Saga, facts about the characters in the series are shown instead, with the respective character to the right.

Technique: A still digital graphic.

Audio: None or the game's music.

Availability: Seen on games released by this company, such as Candy Crush Saga.

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