Lao National Television

From the Audiovisual Identity Database, the motion graphics museum


Background

Lao National Television (Lao: ໂທລະພາບແຫ່ງຊາດລາວ, abbreviated as LNTV) is the state TV broadcaster of Laos, operating 2 channels, LNTV1 and LNTV3. The company began operations in December 1, 1983.

1st ID (1999?-2014)

Visuals: The top of a low-poly traditional Laotian Buddhist temple is shown over a blue sky, and radial rings are seen coming out from the pinnacle. The camera moves down to reveal the rest of the temple, which places to the left side. The logo of the company, a blue circle with divided red/green borders containing the Lao "ໂທລະພາບແຫ່ງຊາດລາວ" and French "Television Nationale Lao", and the center containing a representation of the same temple with the radial rings, moves out from the right and rotates. As the logo faces to the left, the 3D "ທຊລ" flips in from the bottom of it, also facing to the left.

Technique: CGI.

Audio: Some brass notes, leading to a majestic fanfare with male/female vocalists singing the slogan in Lao: "ໂທລະພາບແຫ່ງຊາດລາວ ແຫຼ່ງຂ່າວສານ ສາລະບັນເທີງ ສຳລັບທ່ານ"

2nd ID (2023)

Visuals: Takes place in a blue/red environment where multiple building-like bars and transmitting towers are shown. At the center, there is a billboard which shows fly-by footage of the LNTV broadcasting tower, while the camera pans around. The screen cuts to another footage shown on the billboard, being of the Lao national assembly, and the Lao president of the time, Thongloun Sisoulith, holding flowers with another man. More cuts show footage of agriculture workers, then sports (soccer and boxing), then an animated kids show, quickly fading into a video of joyful kids. The screen then cuts to footage of parades, and a brief part of a music video, then a shot of a public market. At the end, the whole environment minus the billboard appears, and the Lao National Television emblem zooms in rotating into the screen, with a red "HD" next to it and the blue Lao slogan below it, which has something to do with the year 2023.

Technique: CGI.

Audio: The LNTV fanfare from before.

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