Lego

1st Logo (1998-2005)

Visuals: On a black background, many red, white, black, and yellow 1x1 Lego bricks fall to the ground and group together. The block details fade away, forming the Lego logo.

Trivia: This is the same as the Lego Media/Software/Interactive logos, but nothing comes up afterwards, leaving just the Lego logo.

Variants:

On the UK VHS Lego Action Fun!, the blocks form the 1972 Lego logo (designed by Rolf Lagersson), which is the same as the one used since 1998 but with some subtle differences in the "LEGO" text in the logo (namely, the text isn't as tall and proportioned consistently, and there's a yellow outline in the "O" due to the wider aperture). This is basically the same as the Lego Island variant of the Lego Interactive logo.
On widescreen prints of the pre-Universal Bionicle direct-to-video films, the logo is matted to 16:9 and then zooms out to fit the screen, a la, the 1984 TriStar Pictures logo in scope movies, as the logo was not designed for ratios other than 4:3.

Technique: CGI.

Audio: A deep bass note with synthesized twinkling throughout.

Availability: First used on the UK VHS tape Lego Action Fun!. Later appeared on a LEGO Jack Stone promotional VHS tape, the promotional CD included with the Lego Technic "Cybermaster Mission" set, the Bionicle Promo CD from 2001, and the Bionicle direct-to-video films (from Miramax Films).

2nd Logo (2002-)

Visuals: Just the Lego logo seen on whatever background.

Variant: On many CGI animated Lego TV shows and direct-to-DVD movies, a copyright date is below.

Technique: A still, digital graphic.

Audio: The ending theme of the show.

Availability: Seen on some Lego video games, TV shows and direct-to-DVD movies.

3rd Logo (October 11th 2024-)

Visuals: In a white background, a sketch of a Lego piece is drawn. The instructor manual’s pages flip over as many Lego pieces fall to form the logo. The logo then ripples from the lower right corner, transitioning into its normal counterpart on a black background.

Technique: CGI.

Audio: "It's Happening" by Pharrell Williams.

Availability: Debuted in Piece By Piece. It is expected to appear in new productions from the company.