Les Cinémas Pathé Gaumont

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 18:35, 4 November 2022 by Logoarto (talk | contribs) (Text replacement - "French logos" to "France")


Background

Les Cinémas Pathé Gaumont is a cinema chain owned by Pathé. It was founded in 2001, when both Pathé and Gaumont merged their cinema operations, respectively owned by brothers Jérôme and Nicolas Seydoux. The chain was originally known as Europalaces during its early years before later changing to its current name. In 2017, Gaumont divested its shares in the company. It is the second largest cinema chain in Europe.

(2017-)

Logo: We see the Pathé logo with the speech bubble in yellow and the rooster in gray, embossed on a yellow background. The camera straightens and zooms in through the "A", where the logo then turns brown. A kaleidoscopic pattern is then seen, then forms to create a spiral pattern composed of rectangles. We zoom in to reveal yellow, gray, and white glowing squares fly toward us. The white glowing squares, and finally, the text "BONNE SÉANCE" comes to view, initially in glowing solid white, then turns into a bordered white and draws out.

Variant: On Gaumont-branded cinemas, Gaumont's logo is shown in a red background. The yellow glowing squares are also changed to red.

FX/SFX: Extraordinary CGI.

Music/Sounds: A dramatic fanfare with reversed sections.

Availability: Seen before films released in Les Cinéma Pathé Gaumont cinema chains.

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