LittleBe
From the Audiovisual Identity Database, the motion graphics museum
(September 3, 2018-)
Logo:
- Opening: Transitioning from the ITVBe logo, we see 4 stars (colored red, blue, yellow, and white, respectively) popping up on an indigo background. We pan down to see more stars until the LittleBe logo is shown. The finished night sky background rotates to reveal a white background with a yellow circle that resembles the sun. The LittleBe icon acts like a person with a child, until it is seperated into 2 abstract Bs, and a small purple circle. The magenta "B" bounces, transitioning to an ident.
- Closing: Transitioning from the ident, the magenta B bounces like it is talking. Then the sky blue B bounces like it is talking as well. The "B"s, as well as the circle, merge into the LittleBe icon. The LittleBe icon rotates like a person is rocking the baby. The day background rotates to the same night background, until it starts to animate in reverse. We pan to the same 4 stars at the beginning of the opening ident. The 4 stars disappear, transitioning to the ITVBe logo.
Technique: 2D animation.
Music/Sounds:
- Opening: At the beginning, a 4-note toddler-like ascending tune is played in sync with the stars appearing. After that, a dreamy theme that turns into a joyful theme. An announcer says "Hello LittleBes. Time to come and play! We're going to have so much fun today! Are you ready?" Then she sings "LittleBe." along with a 3-note ascending tune.
- Closing: The same joyful theme is played, with the same announcer saying "Thank you for joining us today, LittleBes. We had so much fun! Let's do it again soon. Bye bye, LittleBes. Goodbye." After that, the same dreamy tune is heard, followed by a 4-note toddler-like descending tune, sounding exactly like a reverse version of the 4-note tune at the beginning of the opening ident, is heard.
Availability: Seen when LittleBe launches and shuts down.
