Lorton Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Lorton Entertainment is a British production, distribution, and film financing company founded in 2014 by Julian Bird.

Logo (October 9, 2016-)


Visuals: Several bars of varying heights rise from the center ground against a black background. They would split up into multiple moving pieces dashing back and forth. This sequence would continue until several of these pieces form a stylized "L" inside a thick squad. "LORTON ENTERTAINMENT" in a stacked format slides from the formed logo with it flickering a few times.

Variant: On some films distributed by the company, "ENTERTAINMENT" is replaced with "DISTRIBUTION".

Technique: Attractive 2D animation of the bars and pieces moving.

Audio: First, a thunder-like sound when the bars rises and then multiple electronic whooshes.

Availability: Seen on releases from the company starting with On the Road.

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