Macy's Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

This is a television arm of the department store company Macy's Inc.

Logo (July 4, 2023-)


Visuals: There is a black-and-white photo depicting a five-pointed star-shaped balloon with "macy's" on it (One of the Golden Stars from the beginning of the Macy's Thanksgiving Day Parade) floating above what appears to be Herald Square in New York City, where the route of the Macy's Thanksgiving Day Parade ends (a star is placed between the "y" and "s"), is seen. In the center is this:

macy's studios

A white star is placed between the "y" and "s" in "macy's", and the red star is the Macy's logo. Below is the following copyright notice:

©[YEAR] Macy's Inc. All rights reserved.

The picture slowly zooms in.

Variant: On the 2024 Macy's 4th of July Spectacular, the background is white and the text is black.

Technique: A slow zooming effect. A still graphic for the white background variant.

Audio: The closing theme fades out over this logo. After this, someone saying "4, 3, 2..." can be heard faintly before being cut off by the Universal Television logo.

Availability: So far, seen on 2023 Macy’s 4th of July Fireworks Spectacular, Countdown to Macy's Thanksgiving Day Parade, The 97th Annual Macy's Thanksgiving Day Parade and the 2024 Macy's 4th of July Spectacular.

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