MasterVision (US)

From the Audiovisual Identity Database, the motion graphics museum


Logo (1980's?)

Visuals: A blue, opaque arrow and a red, opaque arrow slowly come towards each other from the left and right sides of the screen, respectively. As this is happening, first, a purple, transparent arrow comes in from the top left and goes across the screen, going towards the bottom right of the screen. Next, a yellow, transparent arrow comes in from the bottom and goes across the screen, going towards the top of the screen. Then, a blue, transparent arrow comes in from the top and goes across the screen, going towards the bottom of the screen. Finally, a red, transparent arrow comes in from the bottom center-left and goes across the screen, going towards the top center-right of the screen. Once all this is completed, the tips of the two opaque arrows touch, creating a small flash. The two arrows pull back, revealing six versions of the word "MasterVision" stacked on top of each other. Each word is in a different color. After a couple of seconds, the two arrows come back out and conceal the logo. The tips of the arrows touch again with a small flash.

Technique: Cel animation.

Audio: Synth whirring accompanied by synth warbling as the two arrows come together and the transparent arrows go across the screen, a drum/brass two-note sounder when the arrow tips first touch, a held-out string-instrument note while the logo is visible, and the same drum/brass two-note sounder when the arrow tips touch again.

Availability: Its debut was on a tape of War Between the States, which was produced by McGraw-Hill. MasterVision/McGraw-Hill tapes could be found at your library (worldcat.org has a few examples). If you wanted to buy one of these tapes from the Internet, you would probably have to search for quite a while. It even released its own releases, mainly targeted at homes.

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