Mattel Television

Background

Mattel Creations was formed by Mattel in 2016 to bring all of their content creation units (like Mattel Playground Productions, Mattel Studios, and HiT Entertainment) together.

(2016-)

Logo: On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS". Since 2019, the red text now says "TELEVISION".

Variants:

The logo is often sped-up on TV shows.
There is a warp-speed variant on The Toy Box.
A version exists where "TELEVISION" replaces "CREATIONS".

FX/SFX: The cutting out and the forming of "CREATIONS" or "TELEVISION".

Music/Sounds: Cutting and paper folding sounds, then a drone after the Mattel logo centers itself, or the end theme.

Availability: Current. It has appeared on UK HiT Entertainment DVD releases since 2016, as well as Barbie movies beginning with Video Game Hero, and post-2016 episodes and movies of HiT series such as Thomas & Friends (beginning with season 21), Fireman Sam (beginning with season 11) and Bob the Builder (beginning with season 3 of the 2015 series).

Editor's Note: A well-animated and creative (no pun intended) logo that's a welcome change of pace from the long-running 2007 HiT logo.