Draft:Mega

From the Audiovisual Identity Database, the motion graphics museum

(Redirected from Mega)




Background

Mega (known as Megavision before 2001) is a public Chilean channel which started broadcasting in 1990 on "Canal 9" (the defunct second and alternative signal of TVN). It is first privately owned television network in Chile. During its first years, was controled by CIECSA (affiliated to Grupo Claro) until it was sold to Bethia in 2011. In 2016 Bethia sold a 27.5% of the channel to Discovery Communications.


Megavision

1st ID (1990-1991)

Visuals: On a gray background, four colored polygons (black, blue, red and green) fly towards the center. The black shape becomes a square and the other three shapes form what looks like a stylized "MV". The words "MEGA" and "VISION" slide together below the box. The words then slide back apart. The black square zooms to fill the entire screen. The MV becomes three screens, each with a close up of films of eyes.Two screens fly away to the edges of the screen and the one in the center flips and zooms right inside the pupil. More animation is shown of the eye clips. The logo ends as the eyes realign and turn black and white. The irises turn red, green and blue (respectively). The colors become shapes and the logo repeats the way it started.

Variants:

  • A shorter and more common version where the last 10 seconds of the logo are used.
  • Another ID consists on a space background, in it is a blue sphere on a corner, then the word "MEGAVISION" slides from the left. The Megavision logo fades above the words and eventually flies out of the scene, leaving a trail of the same colors of the logo.

Technique: Computer animation mixed with B-roll footage.

Audio: A computerized trumpet tune which sounds like a news opening.

2nd ID (1991-1993)

Visuals: On a black background, there is a slanted and messy red line of paint. A green line of paint fades in and the red line shrinks and edges slightly. A blue line of paint fades in and the other lines shrink. A gray box of paint is drawn, the word "MEGAVISION" fades in and the lines and box become solid and straight.

Variants:

  • Later on, the ID is readjusted to match with the newer logo look.
  • A cartoon variant exists. In it is some gears rotating, then another animation plays of a satellite flying over the Earth, as the screen zooms out (revealing to be a TV in blue table, with a blue-black gradient sky and some plants in the right) and appear a foot kicking a soccer ball, finally a saxophone appears generating some musical notes. As the animation fade out, the Megavision logo plays as normal in the TV, which finally fade out along the background, leaving only the logo which zooms towards the screen.

Technique: CGI.

Audio: Depends on the variant. Each variant has an announcer saying "Megavision, estamos con usted" or "Esta es Red Televisiva Megavision".

  • A calm synth tune in the original version.
  • A weird, bouncy and sad R&B-esque tune in the later versions.

3rd ID (1992-1995)

Main ID:
Secondary ID's:

Visuals: Unknown

Variant: Another series of IDs consists on a random video of the nature (in color or B/W) with a satellite in the bottom left. A rainbow beam is shot from the satellite, and the Megavision logo appear from below. These IDs look similar to the ATC IDs from 1993.

Technique: CGI.

Audio: Unknown

4th ID (1995-1997)

Visuals: On a cloudy background, the screen moves to different views of 3 swinging bars colored red, green and blue. Finally the screen along the bars stop moving, showing the logo itself.

Technique: CGI.

Audio: A triumphant fanfare.

5th ID (1997-1999)

Visuals: Unknown

Technique: CGI.

Audio: A goofy popping synth jingle, with an announcer who says "Transmite Red Televisiva Megavision, Sociedad Anonima"

6th ID (1999-2001)

Visuals: Unknown

Technique: Unknown

Audio: Unknown

Mega

1st ID (December 2001-2003)

Visuals: Three light beams colored red, green and blue appear passing through the reversed letters "MEGA", which make these to flip. Once the letters appear in his correct appearance, the stripes (with the same colors of the light beams) appear in the next to the upper part of "A", and below the same letter appear one by one the words "SE VIVE".

Variants:

  • A variant only consisted in the letters "MEGA" zooming one by one to the screen. Once all the letters are in the screen, the slogan "SE VIVE" appear below.
  • Another variant consisted in the letters "MEGA", with the letter "E" inverted. A microphone with the Mega logo appear, touches the "E" (which causes this one to flip) and falls. The slogan appear below.
  • Another variant consisted in the letters "MEGA" moving like a slot machine. The letters stop, forming "GAME" and moves again to form "MEGA". The slogan appear later.
  • On Christmas, a special variant was used: The camera moves away, while several Christmas ornaments are shown on a tree (which appear taking the position of "A" in "MEGA". A star moves trought the screen, and the tree is replaced by the original "A". The letters appear more brighter and metallic than before.

Technique: CGI.

Audio: A majestic trumpet theme.

2nd ID (2003-2004)

Visuals: Unknown

Technique: Unknown

Audio: Unknown



3rd ID (2004-2006)

Visuals: Unknown

Technique: Unknown

Audio: Unknown



4th ID (2006-2007)

Visuals: Unknown

Technique: Unknown

Audio: Unknown



5th ID (2007-2009)

Visuals: Unknown

Technique: Unknown

Audio: Unknown



6th ID (2010)

Visuals: Unknown

Technique: Unknown

Audio: Unknown



7th ID (2010-2013)

Visuals: Unknown

Technique: Unknown

Audio: Unknown



8th ID (2013-2015)

Visuals: Unknown

Variant: Unknown

Technique: Unknown

Audio: Unknown



9th ID (2015-2020)

Visuals: Unknown

Technique: Unknown

Audio: Unknown

Availability:

Legacy: It was criticized due to its logo design, which was compared to the Motown logo, or even an upside-down Warner Bros. "Big W", among others.

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