Meta Platforms

Background

Meta Platforms, Inc., commonly known as Meta and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California, founded by Mark Zuckerberg on February 4, 2004 as a social media website to connect Harvard students with one another. The company owns Facebook, Instagram, and WhatsApp, among other products and services. Meta is one of the world's most valuable companies. It is considered one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Microsoft.

Facebook, Inc.

Unknown.

Meta Platforms

Tag (October 28, 2021-)

Visuals: On a white background, the Facebook, Inc. logo is seen beside the logos of Facebook, Messenger, Instagram, WhatsApp and Oculus. The Facebook wordmark fades out as the logos merge into a multicolored metallic rounded line, which then turns into a blue (which is in the same shade as the Facebook logo) infinity symbol shaped like a stylized "M", which twists until it stops. The text "Meta" in a very dark blue color fades in beside the logo.

Variants:

Later commercials have the logo shown in its last seconds.
An extended version exists, where we see the Facebook, Inc. part for longer, until the logos merge into the sane line, which turns into a blue outlined circle, which twists to turn into the same symbol, first shown without twisting, then twisting and getting smaller, as "Meta" appears slightly later.
A scope variant exists.

Technique: 2D CGI.

Audio: None or the ending theme of the commercial.

Availability: First seen on an unveiling video announcing the company name change from Facebook, Inc. to Meta. Also seen on their commercials starting with "Step Up".