Minerva Film

Credits

Captures by
Tabit and Henrynguye5

Video captures courtesy of
Cassavetesfortoday, hindi film collection and IFH LOGO

Background

Minerva Film was an Italian movie production and distribution company prominently active from 1912 up to 1956, and one of the major companies during the later fascist period, along with Lux Film, Titanus and Scalera Film. It was founded during the Silent Era initially as a distribution company named after Minerva, the Roman Goddess of war, handling major foreign productions for release in Italy during the time. In 1946, the company was involved in a legal dispute with American producer and screenwriter David Selznick over the contract of Alida Valli. Eventually, in 1956, the company ceased its operations due to liquidation.

1st Logo (2 October 1941)

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Logo: On a cloudy sky background, we see a silhouette of a sculpted head of the Roman goddess Minerva sitting on top of a pedestal. A light eventually illuminates from above to reveal more of Minerva and the pedestal, which appears to be in a Roman-like style with "MINERVA FILM" carved within it. It stays static for a few seconds until it crossfades to a black background with "PRESENTA" flipping to the center of the screen.

Technique: Live action.

Music/Sounds: A snare drum roll followed by a trumpet fanfare.

Availability: Only seen on Scampolo.

2nd Logo (16 September 1942-29 September 1950)

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Logo: On a zooming starfield backdrop, a white, 5-pointed star zooms toward us and dissolves into the same head of Minerva. Then, a white sunburst shape fades in behind the bust, and the words "MINERVA FILM", in a white, art-decó-esque font, appear zooming in, letter-by-letter, above the bust. After a few seconds, the smaller word "PRESENTA", also in white wipes in below Minerva's head. Lastly, after a few seconds, we fade out.

Technique: Traditional animation.

Music/Sounds: See the previous logo.

Music/Sounds Variant: I cadetti di Guascogna uses the opening theme of the film.

Availability: Rare, some earlier films they have distributed either have been lost or don't use a logo at all. Its notable appearances were in La Bisbetica Domata, La vita ricomincia, Avanti a lui tremava tutta Roma, Roma città aperta, Natale al campo 119 and I cadetti di Guascogna.

3rd Logo (27 November 1947-23 December 1954)

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  Early variant

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  1951 variant

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  1954 variant

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  Colorized v1

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  Colorized v2

Logo: Over a cloudy setting, we see a different statue of Minerva's head facing towards the right side with "MINERVA" at the bottom. The head then rotates 45 degrees clockwise to face the viewer. When it stops, said "MINERVA" rises to the center of the screen which also reveals "FILM" in the same format and "presenta" in a handwritten style. A light then shines on the text at the moment it stops, blocking Minerva's head.

Variants:

• In its earliest appearance, the setting is less cloudy and the text is not fully illuminated.
  • A colorized variant exists on Giorni d'amore.
• Starting with Parigi è sempre Parigi up until Gelosia, the setting is more dark and cloudy and the camera angle is below the Minerva statue. The text is fully white when the light illuminates it.
• A colorized variant exists on Amori di mezzo secolo.

Technique: Live action and chroma-key animation.

Music/Sounds: A bombastic orchestral suite with harp glissandos at the start, possibly based on the previous logo.

Music/Sounds Variant: Anema e core uses the opening theme of the film.

Availability: Rare; it mainly appeared in several Italian films.

• The standard variant was seen on I due orfanelli and Giorni d'amore.
• The 1951 variant is uncommon, yet the most of all variants, and made its appearance on Parigi è sempre Parigi, Amor non ho! Però, però.., Domani è un altro giorno and Gelosia.
• The 1954 variant was seen on La Romana, Cronache di Poveri Amanti, Un giorno in pretura, Amori di mezzo secolo and Il cardinale Lambertini.