MyHits TV

Background

MyHits (stylized as M♥HITS) is an Estonian radio station and music television channel owned by Duo Media Networks, a subsidiary of Postimees Grupp. The channel was originally launched on July 7, 2007 as Seitse (the Estonian word for seven). The television channel was later rebranded to its current name on January 1, 2017, in order to keep in line with the MyHits radio station brand.

(January 1, 2017-present)

Logos:

Island: On an island-like background with three dogs on the beach, we can see a box expanding and submerging underwater with the words "M♥HITS" with the text "#1 HIT MUSIC STATION IN ESTONIA" underneath it. Below the box is the text "#1 HITTKANAL". A cube with a texture of a skin of a dog that features the channel's logo can be seen flying towards the logo on the left side of the screen.
Pink Moon: On a background of a pink-colored rocky planet that resembles the moon, we see an alien-like creature wearing a helmet with wings and two animals (a seal covered in banana peel and a flying horse) on screen. As the camera zooms in through the TV two to three times (similar to the Droste effect), we can see the logo popping out to the right and the text "#1 HITTKANAL" fading in on the TV screen.
Creek: On a background what appears to be a creek with a seal covered in banana peel on the left, we can see a box expanding and submerging underwater with the words "M♥HITS" with the text "#1 HIT MUSIC STATION IN ESTONIA" underneath it. Below the box is the text "#1 HITTKANAL". After the box expands, the camera moves from right to left, in which it mimics a depth/parallax-like effect.
Singing Animals: We see some animals (a cow, a dog, an alpaca, a zebra, a puma and a lion, and a horse and a cat) superimposed with a singing human mouth and images of other animals in a live-action background (created in the style of Instagram's Stories feature). Then, we see a dog swimming with texts and stickers overlaid on screen.

Variant: On a background of a pink-colored rocky planet that resembles the moon, we see a lot of bananas laying on the ground. The bananas explode after the seals popped out of them, in which the bananas back-flipped. As the background blurs, a white-colored cube can be seen moving to the left on the center of the screen with the words "M♥WEEKEND" being formed and the heart symbol jumped out of the letter M.

FX/SFX: All of these logos feature a live-action background with a combination 2D animation (for the logo's animation of MyHits) and CGI effects.

Music/Sounds:

Island, Creek: A bass-sounding radio jingle with a trap-sounding beat that features a woman singing the station name. The jingle was composed by ReelWorld.
Pink Moon: A trap-sounding beat that features a woman singing the station name in autotune. Like the Island and Creek idents, the jingle was also composed by ReelWorld.
MyWeekend: We hear a man saying "Are you ready?", which is followed by an EDM-sounding tune with a woman saying the words "Three. Day. Week. End.". Then an announcer said the words "Get ready for the weekend. MyWeekend on MyHits."
Singing Animals: We hear a man and woman singing the lyrics "I'm giving my love to you, giving my love to you. I'm giving my love to you, you're giving love to me". Then it fades in to a build-up of an EDM-sounding tune. After that, the last part of the radio jingle from the first two idents were played.

Availability: Current. The MyWeekend variant can be seen during MyWeekend, which it airs on the channel every Friday from 23:00 EEST to Sunday.

Editor's Note: TBA.