National Arts: Difference between revisions

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{{Credits|video=Tanzim K and The Rooster Hydra}}
{{PageCredits|video=Tanzim K and The Rooster Hydra}}


=== Background: ===
=== Background: ===
N.A.T. Pictures (National Art Theater) was a production company co-founded by N. Trivikrama Rao in 1953 solely to produce Telugu-language films.
'''N.A.T. Pictures''' (National Art Theater) was a production company co-founded by N. Trivikrama Rao in 1953 solely to produce Telugu-language films.


=== 1st Logo (17 July, 1953-15 April, 1954) ===
=== 1st Logo (July 17, 1953) ===
[[File:National Arts (1953-1954).png|center|frameless|350px]]
[[File:National Arts (1953-1954).png|center|frameless|350px]]
{{Youtube|id=XfKK6R0zUj0|id2=R0V07_kv_pk}}
{{Youtube|id=XfKK6R0zUj0|id2=R0V07_kv_pk}}
'''Logo:''' We see an ancient lamp inside a circular emblem outline being illuminated by several lightning strikes. When there are no more lightning strikes, we see three flames over the lamp (turned up). After that, the camera moves down to show us a rectangle with "NATIONAL ARTS" written inside. Then, the camera zooms very slowly to the lamp.
'''Visuals:''' There is an ancient lamp inside a circular emblem outline being illuminated by several lightning strikes. When there are no more lightning strikes, there are three flames over the lamp (turned up). After that, the camera moves down to show us a rectangle with "NATIONAL ARTS" written inside. Then, the camera zooms very slowly to the lamp.


'''Variant:''' There is a variant where the camera zooms out slowly from the lamp, this usually is seen at the end of the movie. In addition, this variant is shorter than the opening.
'''Closing variant:''' The camera zooms out slowly from the lamp with a male announcer heard in the variant.


'''Technique:''' Practical effects with live-action for the flames.
'''FX/SFX:''' The lightning, the flames of the lamp, and the camera moving and zooming, and the sky.


'''Music/Sounds:''' The sounds of thunder, a male singing in Telugu, with an ominous tanpura note held throughout, and sounds with a wind instrument.
'''Audio:''' The sounds of thunder, a male voice-over singing in Sanskrit, with an ominous tanpura note held throughout, and sounds with a wind instrument.


'''Availability:''' Rare. Seen only on ''Pitchi Pullaiah''. A print version of this logo appears on the poster of ''Todu Dongalu''.
'''Availability:''' Appears only on ''Pitchi Pullaiah''. A [http://1.bp.blogspot.com/-XZI9S2JQ_LY/UzK5p3w6W_I/AAAAAAAAMMM/fsi5w42jWEw/s1600/thodu-dongalu.JPG print version] of this logo appears on the poster of ''Todu Dongalu''.


'''Legacy:''' It was often classified as one of the scariest Indian logos among the community for its dark atmosphere and ominous audio. However, this is seen as normal in its home country, since countries around the world have different cultures.
'''Legacy:''' The lightning, the creepy male singing, the overall darkness of the logo, the zoom-in to the lamp, long length, the dark wind instrument notes at the end and even the lightning at the beginning makes this one of the darkest and most unsettling Indian logos. However, some people could find this logo overly long and boring; not much is actually happening in the logo. First - time viewers who are scared of this logo will likely become used to it quickly, too.


=== 2nd Logo (21 October, 1955-1974) ===
=== 2nd Logo (October 21, 1955-August 29, 1974) ===
[[File:National Arts.png|center|frameless|596x596px]]
[[File:National Arts.png|center|frameless|596x596px]]
{{Youtube|id=GKjMeCxYVlE}}
{{Youtube|id=GKjMeCxYVlE}}
'''Logo:''' We see some sort of statue surrounded by flowers, with a couple candles on each side of it. The camera then zooms out to reveal two religiously-dressed women on a table around what appears to be food and a religiously dressed man waving another candle in front of the women three times before placing it down on the table to pray. The name of the company doesn't appear.
'''Visuals:''' There are some statues surrounded by flowers, with a couple candles on each side of it. The camera then zooms out to reveal two religiously-dressed women on a table around what appears to be food and a priest waving another candle in front of the women three times before placing it down on the table to pray. The company name does not appear.


'''FX/SFX:''' All live action.
'''Technique:''' Live-action.


'''Music/Sounds:''' A male singing, and then speaking fast and a chorus of males speaking 3 times, and some bells ringing.
'''Audio:''' A male voice-over singing in Sanskrit, and then speaking fast and a chorus of males chanting in Sanskrit three times, and some bells ringing.


'''Availability:''' Seen on ''Jayasimha'', ''Varakatnam'', ''Panduranga Mahatyam'', ''Kodalu Diddina Kapuram'', ''Seetharama Kalyanamand Tatamma Kala'', among other films which can be found on YouTube.
'''Availability:''' Seen on ''Jayasimha'', ''Varakatnam'', ''Panduranga Mahatyam'', ''Kodalu Diddina Kapuram'', ''Seetharama Kalyanamand Tatamma Kala'', among other films.


{{Indian film logos}}
'''Legacy:''' The darkness of the logo and the weird male singing may scare some people, especially if you don't like religious statues. However, this is tamer than the previous logo.
{{Film logos}}

[[Category:Film logos]] [[Category:India]] [[Category:Indian film logos]]
[[Category:India]]
[[Category:Film logos]]
[[Category:Indian film logos]]
[[Category:Telugu-language logos]]

Latest revision as of 13:34, 29 September 2024

Credits
Video captures courtesy of
Tanzim K and The Rooster Hydra

Background:

N.A.T. Pictures (National Art Theater) was a production company co-founded by N. Trivikrama Rao in 1953 solely to produce Telugu-language films.

1st Logo (July 17, 1953)

Visuals: There is an ancient lamp inside a circular emblem outline being illuminated by several lightning strikes. When there are no more lightning strikes, there are three flames over the lamp (turned up). After that, the camera moves down to show us a rectangle with "NATIONAL ARTS" written inside. Then, the camera zooms very slowly to the lamp.

Closing variant: The camera zooms out slowly from the lamp with a male announcer heard in the variant.

Technique: Practical effects with live-action for the flames.

Audio: The sounds of thunder, a male voice-over singing in Sanskrit, with an ominous tanpura note held throughout, and sounds with a wind instrument.

Availability: Appears only on Pitchi Pullaiah. A print version of this logo appears on the poster of Todu Dongalu.

Legacy: It was often classified as one of the scariest Indian logos among the community for its dark atmosphere and ominous audio. However, this is seen as normal in its home country, since countries around the world have different cultures.

2nd Logo (October 21, 1955-August 29, 1974)

Visuals: There are some statues surrounded by flowers, with a couple candles on each side of it. The camera then zooms out to reveal two religiously-dressed women on a table around what appears to be food and a priest waving another candle in front of the women three times before placing it down on the table to pray. The company name does not appear.

Technique: Live-action.

Audio: A male voice-over singing in Sanskrit, and then speaking fast and a chorus of males chanting in Sanskrit three times, and some bells ringing.

Availability: Seen on Jayasimha, Varakatnam, Panduranga Mahatyam, Kodalu Diddina Kapuram, Seetharama Kalyanamand Tatamma Kala, among other films.

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