Newmarket Films

From the Audiovisual Identity Database, the motion graphics museum

Background

Newmarket Films was an American film distributor and producer formed in 1994 as a subsidiary of the Newmarket Capital Group. It was acquired in 2009 by and later folded into Exclusive Films.

1st Logo (September 5, 2000-2003)


Visuals: A bright light flash occurs and the word "NEWMARKET" appears in a shiny white font (sometimes with orange glimpse). There is a dim, full width line right below the word.

Technique: CGI

Audio: A harsh string with windy sounds, or nothing.

Availability: Seen on the company's early films, like Cruel Intentions 2, Stark Raving Mad, Memento, and Donnie Darko (the director's cut uses the next logo).

2nd Logo (2003-May 13, 2011)


Visuals: On white blocks, several orange plates appear like in a vertical piano board, then they zoom out and rotate 90 degrees clockwise. Other letters glow up and form "NEWMARKET FILMS", with "T" and "F" connected. The three blocks appeared first are now horizontal up to "F". The logo then fades out.

Technique: 2D animation

Audio: Electronic beeping with whooshes and it ends with a piano theme, or the opening theme of the movie.

Availability: Seen on later films from the company, such as The Nines.
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